Product Marketing Manager, Flywire

• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Strong communication skills, both written and verbal, with the ability to influence across teams
• Highly organized, able to manage multiple priorities without losing attention to detail
• Bias toward action with a focus on execution and outcomes

Desirable

• As Flywire continues to scale its Education software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact
• This role sits at the intersection of Product and Go to Market
• The focus is straightforward
• Make our solutions easy to understand, easy to sell, and clearly differentiated
• You will shape how we position our products, how we go to market, and how we enable teams to win
• The output shows up in pipeline quality, conversion, and revenue
• You will connect product strategy, customer insight, and commercial execution
• That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint
• It also means bringing real feedback from the field back into how we evolve both messaging and product direction
• Define clear, differentiated positioning and value propositions for our Education solutions
• Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
• Translate complex software and payments capabilities into simple, compelling narratives
• Ensure consistency across Product, Marketing, and Sales
• Lead go to market strategy for launches, releases, and commercial initiatives
• Partner with Product to turn roadmap into market ready messaging and materials
• Drive coordinated execution across Sales, Marketing, and Partnerships
• Continuously refine approach based on performance and feedback
• Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively
• Partner with Sales and RevOps to improve win rates, deal quality, and conversion
• Support deal strategy in competitive situations with clear articulation of value
• Synthesize customer feedback, win loss insights, and field input into actionable direction
• Build a strong understanding of buyers, market dynamics, and competition
• Feed insights back into positioning, targeting, and product decisions
• Use AI to improve speed and quality across content, messaging, and research
• Experiment with workflows that increase productivity and scalability
• Help shape how the team incorporates AI into day to day execution