Marketing Lead, SWORD Health
€70-110k
This range includes base, variable and equity
Connecting physical therapists with technology
Open for applications
Connecting physical therapists with technology
1001+ employees
Open for applications
€70-110k
This range includes base, variable and equity
1001+ employees
Company mission
To free 2 billion people from pain.
Role
Who you are
- A passion for helping people live healthier, pain-free lives
- 4 to 8 years of marketing experience with a strong background in growth or performance marketing
- Native-level proficiency in German (written and spoken)
- Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
- Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
- Analytical and data-driven, with strong experience using tools like Metabase, Google Sheets, and A/B testing frameworks
- Experience building high-impact user journeys and optimizing multi-channel funnels
- Experience leveraging AI tools for efficacy and efficiency gains in marketing activities
- Proven ability to lead and develop high-performing teams
- Excellent communication skills—able to distill complex ideas into compelling narratives
- Bias toward action, creative problem solving, and ownership
- Comfort navigating ambiguity and operating in a very fast-changing environment
What the job involves
- Kaia is a proactive AI pain care solution designed for individuals suffering from Back Pain
- We’re looking for a strategic and hands-on Marketing Lead, to lead Kaia's marketing efforts in their fourth year as a DiGA (Digitale Gesundheitsanwendung) in the market
- This is a highly visible, full-stack marketing leadership role that blends creativity, performance rigor, and a deep passion for direct to consumer campaigns and creative writing
- You’ll report to the Head of Business, Germany and work closely with Product, Sales, Member Operations and the Executive team to accelerate the growth of Kaia in Germany
- This role will own the entire marketing funnel—crafting and executing campaigns that drive member enrollments, engagement, and long-term retention
- You’ll lead top to bottom funnel A/B testing, optimize conversion across enrollment and lifecycle journeys, and further shape the brand narrative that sets Kaia apart from every other digital MSK solution out there.We’re looking for someone excited to build and lead a team, while rolling up their sleeves to craft campaigns and compelling B2B and B2C messaging including email, direct mail, SMS, performance marketing ads, webinars, events materials and content for our organic blog while analyzing performance data
- If you thrive at the intersection of empathy, creativity, and analytical precision—and love building from 0 to 1—you’ll feel right at home
- Own end-to-end marketing strategy and performance for Kaia with your main KPI being activations
- Lead creative strategy, including execution and direction of assets and copy of Kaia’s enrollment and lifecycle campaigns
- Own and further develop Kaia’s tone of voice and voice of the customer
- Identify growth opportunities and deploy strategies to mitigate under-performance
- Interface with leaders of other business units and drive cross functional projects
- Partner with the sales team to support B2B demand generation and top-tier employer and health plan client enrollments
- Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels
- Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting
- Design and optimize member journeys—from first touch to long-term engagement
- Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing
- Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)
- Establish clear KPIs and operational cadences for reporting, iteration, and scale
- Act as the voice of the Kaia member—bringing empathy, curiosity, and creativity to every decision
Our take
For a number of reasons including cost, only about 30% of patients complete their physical therapy regimens. This results in millions of people not receiving the full breadth of care they need to reach full recovery. And physical therapy practices are missing out on a massive amount of revenue potential.
SWORD Health’s clinical-grade virtual therapy platform pairs physical therapists with FDA-listed wearable technology to deliver personalised treatment plans that are more effective, easier and less expensive than traditional physical therapy. This encourages patients to complete their regimes and allows practices to bolster their income.
The company works with international insurers, health systems and employers, with clients from the Fortune 100 and 500 lists. It is the fastest-growing MSK company and a double-Unicorn, now valued at $4 billion. With a rapidly growing US market, it's using impressive funding to continue its foundational AI model development and expand into ever more areas of healthcare.
Steph
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jun 2025
$40m
LATE VC
Jun 2024
$30m
LATE VC
Total funding: $367.8m
Company benefits
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
- A stimulating environment with room for creativity
- A flexible environment where you can control your hours (remotely) with unlimited vacation
- Access to our health and well-being program (digital therapist sessions)
- Remote or Hybrid work policy
Company HQ
Chelsea, New York, NY
Leadership
Virgílio Bento
(Co-Founder & CEO)Co-Founder of EX Capital. Received their PhD in Electrical Engineering from the Universidade de Aveiro.
Márcio Colunas
(Co-Founder & CSO)Co-founded EX Capital and Findster Technologies. Previously worked as an Analyst/Software Engineer at Neuroinova, and was a Researcher at the Universidade de Aveiro.
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