Lead Data Analyst, Wise

• You are an experienced analyst who is comfortable working with vague/ambiguous analytical problem areas in the marketing/growth space
• You have demonstrable experience in driving impact through new strategies from opportunity identification through to outcome
• Able to demonstrate that you can tell a story and proactively give guidance on strategy based on insights
• You have worked with C-level stakeholders and can build strong relationships at this level
• You have technical breadth as an analyst from insight generation, building data models, building reporting and executing testing (a/b testing, geo testing etc.)
• You have experience working with complex data models in SQL (our warehouse is Snowflake) and analysing it using advanced SQL/Python/R

Desirable

• We are looking for a (Lead) Growth Marketing Analyst to support our newly formed Growth Analytics function for Marketing
• Our team has been formed to support how we understand what drives growth for our teams and how we can leverage these opportunities within our channels and key marketing pillars
• This will be a high impact role with exposure to our marketing leadership teams and leads across our channel mix
• You will work with them to create strategies and analytical execution for new workstreams - from opportunity identification through to outcome
• In this role, you will have a unique opportunity to work with a rich dataset of over 16 million customers, uncover insights and build tools to help our marketing teams optimise our relationships with our customers
• You will get the exposure to drive and build data products & tools that let us measure, optimise and scale our marketing activity for both businesses and personal customers
• You’ll be a member of the growth marketing analytics team which serves as an umbrella analytics team working with all channels and marketing leads to find and analyse areas of growth
• Leading on work with our CMO and marketing leadership team to understand what is driving performance and facilitate our performance review sessions
• Partner with our finance teams to create financial models to help us assess how we invest in marketing initiatives and maintain investment discipline within our new initiatives
• You will work cross functionally with our other analytics teams across pricing, product, regional and finance at wise to understand how external marketing factors, such as pricing, influence customer behaviour and LTV
• Work to support our other analysts with strategic analysis into novel problem areas and to structure overall opportunity identification for the tribe
• Work with our marketing scientist to quickly iterate on new tests to validate the opportunities you identify and prove or disprove their commercial value as marketing strategies
• Collaborate with the other analytics teams within Wise to represent how marketing is contributing to the wider performance of Wise and leverage the analytical insights from these other teams