Lifecycle Marketing Manager, OpenPhone
$115-127k
Canada is $131,000 - $145,000 CAD + Equity
All-in-one phone system for teams
Be an early applicant
All-in-one phone system for teams
101-200 employees
Be an early applicant
$115-127k
Canada is $131,000 - $145,000 CAD + Equity
101-200 employees
Company mission
To help people communicate better and be more productive, and improve the way millions of businesses communicate.
Role
Who you are
- If you’re energized by moving fast, blending creativity with data, and want to help us build world-class customer lifecycle journeys, we’d love to meet you
- 2+ years of relevant experience in lifecycle, including hands-on experience building and optimizing campaigns, ideally with a focus on B2B or SaaS
- Strong project management skills and ability to lead cross-functional initiatives from concept to execution
- Proven track record of building and executing experiments, including creative testing and personalization
- Basic HTML/CSS skills
- Experience working with the templating language Liquid
- Comfortable working in fast-paced, test-and-learn environments
- Familiar with deliverability best practices
- Quick learner, excited to explore and incorporate AI tools into your workflow
- Excellent oral and written communication skills
- Deep experience with customer.io preferred; experience with Design Studio (formerly Parcel) and Command AI a plus
What the job involves
- We're looking for a strategic and hands-on Lifecycle Marketing Manager to lead and scale our email and in-app engagement efforts
- As OpenPhone’s first full-time person in this role, you’ll play a crucial role in the strategy, execution, and performance of our campaigns
- And you'll ensure that the tens of millions of messages we send each year deliver personal, relevant experiences to each audience
- You’ll partner closely with the Customer Success, Design, Content, and Product Marketing teams to bring campaigns to life and optimize performance
- Own the entire customer lifecycle journey, from pre-trial through retention and referral
- Partner closely with the Customer Success team to help drive activation, feature adoption, upsell, expansion and net revenue retention
- Create personalized messaging strategies based on user segments, behaviors, and attributes
- Monitor and analyze key metrics (open rates, click-through rates, conversion rates) to inform optimization efforts
- Work with the Product Marketing and Product teams to effectively communicate new features and updates to the right user segments
- Run A/B tests to optimize conversion rates and campaign performance
- Assist with maintaining data hygiene and list management best practices
- Ensure that our lifecycle efforts align with the latest email marketing best practices and deliverability standards
- Help establish and document lifecycle marketing processes and playbooks
Our take
Business phones are a vital resource for many companies, but buying a second phone for your team can be an expensive prospect. OpenPhone solves this problem by replacing business phones with an easy-to-access app.
OpenPhone leverages many of the advantages of a traditional business phone, allowing users to maintain work boundaries and privacy, without the need for new, high-cost hardware. By specifically targeting people looking for a business phone number, OpenPhone has attracted freelancers, small companies, contractors, and larger companies ready to modernize their existing phone systems.
Though there are competitors in the space, OpenPhone's unique approach allows it to stand out from the likes of Aircall and Airpad. The company has seen significant funding that it is investing in accelerated growth efforts, hiring, and the further development of its collaboration features and business tool integrations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$40m
SERIES B
Nov 2020
$14m
SERIES A
Total funding: $56.2m
Company benefits
- Equity
- Health benefits
- Comprehensive health, dental, and vision plans (covered 100% for you and 60% for your dependents)
- $1,000 budget to make your home office more comfortable
- Unlimited PTO, sick leave, and parental leave (we also close for all major holidays)
- Retirement benefits - we match 100% of the first 2% of your 401(k) contribution
- $3,000 per year towards your professional development and education
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Mahyarr Raissi
(Co-Founder & CEO)Previously worked as a Software Engineer at Tagged, and was a Product Manager at Joist.
Daryna Kulya
(Co-Founder & COO)Previously worked as Manager of Deloitte's Digital Innovation Lab, and was a Product Manager at Vidyard.
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