Principal Product Manager, TheyDo
Artificial Intelligence
More information about location
Collaborative workspace for customer journey management
Be an early applicant
Collaborative workspace for customer journey management
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
To make companies journey-centric.
Role
Who you are
- What we’re looking for:
- Led AI capabilities at scale - You've defined and executed an AI product roadmap in a B2B SaaS environment, driving features from concept to widespread enterprise adoption
- Shipped modern AI products that customers love - Proven track record building generative, LLM-based, or agent-driven products in production. You've navigated the challenges of non-deterministic outputs, latency, cost management, and user trust
- Drive decisions with data, not opinions - Strong analytics orientation. You instrument everything, analyze usage religiously, and let evidence shape your roadmap. You know how to balance quantitative signals with qualitative customer insights
- Thrive in ambiguity and move fast - Startup or scale-up experience where you created structure and clarity rather than waiting for it. Comfortable working in 0-to-1 and 1-to-10 stages simultaneously
- Influence without authority - You've been the glue between engineering, data science, design, and go-to-market teams. You build alignment through insight, not hierarchy, and know how to get complex initiatives shipped in matrixed organizations
- What great looks like:
- You've taken an LLM or AI product from early prototype to a production feature used by thousands of enterprise users, with measurable impact on customer outcomes and business metrics
- You're equally comfortable shaping long-term vision and managing implementation details. You know when to explore and when to execute, and you bring others along with clarity and conviction
- You've owned the full stack: customer research, opportunity sizing, technical tradeoffs, launch strategy, adoption tracking, and continuous iteration based on real usage
- We don’t expect you to have done everything on this list, but you should have deep experience in several of these areas and strong conviction about how to learn the rest
- If you thrive on ownership, hard problems, and building the next wave of AI-driven enterprise software, if you want your work to define how enterprise companies manage their customer journeys, you'll find your best work here
- If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table!
What the job involves
- We’re looking for a Principal Product Manager to lead and scale our AI product area, turning early breakthroughs like JourneyAI & Ask TheyDo into loved products that transform how enterprises manage their journeys
- Owning the AI roadmap, increasing adoption of AI-powered journeys, and turning ambiguous, early-stage bets into reliable, high-value experiences
- Working closely with the broader Engineering team, Data leaders and GTM teams, you’ll bring rigour and structure to a fast-moving area of innovation, connecting product vision, research, delivery and business impact
- You’ll also help scale AI knowledge across the organisation, influencing how TheyDo builds and thinks about intelligence in everything we ship
- This is a rare opportunity to join at the “sweet spot”, TheyDo has real traction, amazing logos, and strong growth, yet we’re still early enough for you to have outsized impact and influence on what’s next
- Define and deliver the AI product capabilities - Identify and validate the AI capabilities that will drive meaningful adoption across our enterprise customer base. Lead discovery and research to turn customer problems into clear, evidence-based product outcomes with measurable outcomes
- Scale prototypes into production-grade products - Take promising proofs of concept and transform them into robust, reliable capabilities. Own the full journey from validation through launch, establishing clear success metrics and data hygiene practices
- Build the unified intelligence layer - Create a coherent AI experience across AskTheyDo, JourneyAI, and future capabilities. Define how AI surfaces insights, guides decisions, and integrates naturally into customer workflows without feeling bolted on
- Drive adoption and iterate based on evidence - Own AI feature adoption metrics, analyze usage patterns, identify friction points, and rapidly iterate. Work backward from customer value to prioritize what ships next
- Partner across Engineering, Data, and GTM - You'll work closely with our Engineering leadership and Data team to ensure technical feasibility and scalability. Collaborate with GTM to understand customer needs, validate assumptions, and ensure successful rollout. Help scale AI knowledge across the organization, influencing how TheyDo builds and thinks about AI
Our take
Founded just ahead of the remote work boom, Dutch startup TheyDo has carved out a niche as a software solutions company focused on integrating data and making customer insights more accessible.
As hybrid and remote work reshape the modern workplace, TheyDo has stepped in to help companies navigate the shift with less friction. It's platform is designed to help businesses streamline data, improve workflows, and adapt more quickly to new ways of working.
Now, TheyDo plans to grow its engineering team and bring its "one platform for all data needs" approach to new markets. Already operating in both Europe and the US, the company counts major names like Johnson & Johnson among its clients, putting its in a very good position for further traction across industries and borders.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Mar 2024
$36.6m
EARLY VC
Dec 2022
$14.2m
SERIES A
Total funding: $53.3m
Company benefits
- 💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed!
- 🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility
- 🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location
- 🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December
- 🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career
- 🧘♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership
- 👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover
- 👨💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered
- 🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France
- ⚒️ Latest tech & tools - MacBook Air, Pro or laptop, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously
Company HQ
Scheldebuurt, Amsterdam, Netherlands
Leadership
Jochem van der Veer
(Co-Founder & CEO)Previously a Service Designer at de.foundation and VDV design, as well as a UX Designer at STRANGELOVE.
Charles Beaumont
(Co-Founder & CTO)Previously an Engineering Lead at de.foundation, Full Stack Web Developer at Lille Hummer, and a Research Engineer at LineSolar.
Martin Palamarz
(Co-Founder)Previously a Strategy and Founding Partner at de.foundation, Interim Strategy Director at Nomads Agency, Interim Agile and Business Design Coach at Randstad Nederland and Lead of Strategy and Delivery at Jungle Minds.
People progressing
Joined TheyDo in 2019 as a Senior Full Stack Engineer, becoming an Engineering Team Lead in 2023 and Staff Engineer in 2024.
Joined TheyDo in 2021 as a Full Stack Engineer before being promoted to Engineering Team Lead in 2023.
Diversity, Equity & Inclusion at TheyDo
Matt Morelo Langan (Head of People)
- TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race.
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