Senior Manager of UCAN Slate Marketing, Netflix
$250-515k
Plus stock options
Streaming service
Job no longer available
Streaming service
1001+ employees
Job no longer available
$250-515k
Plus stock options
1001+ employees
Company mission
Entertainment, like friendship, is a fundamental human need; it changes how we feel and gives us common ground. Netflix is better entertainment at lower cost and greater scale than the world has ever seen. They want to entertain everyone, and make the world smile.
Role
Who you are
- You have a proven track record of leading impactful, world-class creative campaigns that connect with audiences and break through the cultural zeitgeist
- You can build a campaign strategy from the ground up
- You’re passionate about Creative (trailers, creative content, art, disruptive stunts) and have experience developing strategic insights to inform 360 marketing campaigns
- You geek out over advertising and can cite your favorite commercials off the top of your head. You are constantly consuming competitive marketing - not just in single-title entertainment, but also in broader advertising and brand marketing
- You’re a fan of entertainment at large, and have a deep knowledge of Netflix’s most culturally relevant titles form the past and present
- You can own a room when the time asks for it, and you know when to elevate those around you. You are able to engage, listen and collaborate with different teams to align on campaign goals
- You are comfortable operating in the gray, without being given a list of next steps
- You keep an eye on Social trends and platform evolution to form an understanding of how to apply social and media analytics to fast-moving campaigns
- You are an effective manager in a fast paced, multifaceted environment who can coordinate multiple campaign launches happening at once
- You are more interested in a team win than an individual win. Your priority is setting others up for success. If your team members look good, you look good
- You understand that learning and improving from experience can be just as valuable as winning
- You believe inclusion and diversity are cornerstones of successful marketing teams and successful marketing
- You inspire and are inspired
- You are a collaborator
- You don’t mind asking for help or owning a mistake
- You appreciate technology and can collaborate with our world class product team to integrate our multi-title campaigns within the member product experience
- You have an entrepreneurial mindset and are eager to flourish in our unique company culture(see Who We Are)
What the job involves
- We are looking to fill an integral Senior Manager role on the UCAN Slate Marketing team
- In this role, you will lead the day-to-day management and execution of slate marketing campaigns for titles spanning Netflix Films, Series, and Nonfiction programming as well as some licensed titles
- You will be responsible for developing the creative strategy that inspires cross-functional teams, drives big thinking and creates cohesion across every touchpoint of a campaign
- Our goal in Slate marketing is to drive discovery and strengthen the Netflix brand by connecting and celebrating our titles in innovative ways
- Because we leverage the power of our best titles, Slate marketing is an important opportunity to define how we are seen by audiences around the world
- Though multi-title spots have existed for decades, we’re not interested in the cookie-cutter, straightforward approach
- We’re looking to push creative boundaries and invent new ways of communicating with audiences
- Therefore, success in this role will require a high degree of comfort operating in the gray, and the best candidates are the ones who are passionate about solving business opportunities creatively, and who can thrive without a clearly defined roadmap to follow
- Lead multiple slate campaigns simultaneously with a range in scope and scale
- Understand the fundamental difference between anticipation, curation and celebration and how to apply those areas strategically when thinking about new slate moments
- Create and maintain the strategic platform for slate marketing campaigns, inclusive of positioning, thematic pillars, audience targets, and conversation goals
- Oversee the execution of campaign materials (trailers, key art, social, stunts) and media activations, acting as the main point of contact with agencies and external partners
- Communicate campaign strategy with key stakeholders and inspire cross-functional alignment to ensure campaign cohesion and consistency
- Be on the front lines of every campaign with publicity, social, and content partners
- When applicable, serve as a primary contact for filmmakers/showrunners and talent to communicate slate campaign approach, goals and tactics while delivering a best in class experience to the artists
- Manage overall campaign scope, budget and timing, and resources from inception to finishing
- Partner with the marketing ops team to ensure campaigns are delivered on time, at scale and on budget
- Maintain a healthy curiosity for areas outside of core responsibilities and participate in the development and execution of broader business initiatives that impact the audience perception of our slate
Our take
Netflix was started when one of the co-founders had received a $40 late fee after failing to return a film on time. Now, Netflix is one of the fastest growing technology companies, reinventing the entertainment space by providing high quality content for low fees.
This is becoming an increasingly competitive space, with deep-pocketed rivals including Amazon, Disney, Apple and AT&T. They are all spending big on content and pricing cheaply in a battle to win subscribers.
After a dwindling number of subscribers due to tough competition in 2022, Netflix is focused and committed to improving its core service which is its TV, movies and now games going forward. Post-IPO funding of $183 million from Winslow Capital at the end of 2023 followed the previous year's dumping of shares by the same company after Netflix's first loss of subscribers. This capital indicates a shifting perspective on Netflix's outlook, which saw a year-end subscriber boost.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2000
$50m
SERIES E
Jul 1999
$30m
SERIES D
Total funding: $103.5m
Company benefits
- Work from home opportunities
Company HQ
Los Gatos, CA
Leadership
Reed Hastings
(Chairman)Served two years with the Peace Corps in Switzerland. Studied Computer Science at Stanford, and founded Pure Software (which sold for a substantial profit before Netflix). Previously a Board Member at Microsoft and Facebook.
Greg Peters
(Co-CEO)Previously Netflix COO and CPO, SVP and CE of Product Development at Macrovision, VP of Engineering at Mediabolic, Director at Redhat inc, VP Engineering at NOCpulse.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job