Associate Product Marketing Manager, Niantic Labs
Niantic Studio and Niantic Scaniverse
$130.5-145k
+ bonus + equity
2+ days a week in office
Augmented reality software development
Job no longer available
Augmented reality software development
501-1000 employees
Job no longer available
$130.5-145k
+ bonus + equity
2+ days a week in office
501-1000 employees
Company mission
To use emerging augmented reality (AR) technology to enrich our experiences as human being in the physical world.
Role
Who you are
- Strong and creative communicator: You’re not afraid of the blank page. You're able to adapt how you communicate and weave compelling narratives that reach your audience and differentiate Niantic from its competitors
- Organized executor: You understand how to keep track of various, independent, work streams and can prioritize between simultaneous tasks
- Proactive storyteller: You don't wait for assignments. You proactively identify key storylines and channels that amplify the product and marketing roadmap
- Skilled collaborator: You enjoy a cross-functional environment, working with product, engineering, and the broader marketing teams to ensure consistent messaging and effective content distribution
- Visually-Minded: You know that words alone can’t tell the full story. Whether you’re collaborating with designers or creating assets yourself in Canva or Figma, you always seek ways to elevate the narrative, ensuring the visuals amplify and complement the message
- Adaptable: Ambiguity doesn’t faze you. You thrive in hyper-growth or never-been-done-before environments and embrace the challenge of taking on something entirely new
- Team Oriented: Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings
- Bachelor's degree or relevant experience
- 4-6 years in marketing, with a preference for experience in content marketing or product marketing
- Skills in drafting and implementing effective marketing content across multiple channels to build a new category
- Familiarity with Niantic’s vision and mission
- Ability to travel, both domestically and internationally
- Familiarity with CRMs like HubSpot a plus
- Familiarity with design tools like Canva or Figma a plus
- History of working with geospatial or XR communities a plus
What the job involves
- In this role, you’ll be the driving force behind telling the story of our Studio and Scaniverse tools to a wide array of audiences, from developers to professional creators, ensuring our products stand out in the changing fields of AR, VR, and spatial computing
- As a key member of the Niantic Studio and Scaniverse teams, you’ll craft compelling content across various channels (landing pages, email campaigns, blogs, social media), bringing technical features to life and showcasing the potential of our tools for shaping real-world AR, VR, and XR experiences.
- This role will require a strategic mentality and a creative approach to content that supports product launches, campaigns, and long-term growth goals
- Content creation: Generate impactful marketing materials that support campaign objectives and amplify our message. This includes translating marketing goals into high-impact collateral such as landing pages, pre-and post-event emails, social media promotions, and content that enables our overall campaigns
- Launch Support: Provide content support for product launches, including blog posts, case studies, and customer stories that highlight product benefits and use cases
- Social Strategy: Working with our external agency, coordinate and guide the social media content calendar across products, ensuring all posts align with the product’s narrative and broader marketing goals
- Performance analysis: Monitor and evaluate the effectiveness of your channels to drive continuous improvement, ensuring that our approach delivers on key business metrics
Our take
Niantic Labs is a software development company creating augmented reality mobile games, such as Monster Hunter Now, Pikmin Bloom, and Pokémon GO, that encourage players to go outside, explore, and meet people. The company was formed in 2010 as an internal startup within Google. Since its inception, hundreds of millions of people have used its products and services.
Although Niantic made a name for itself in the mobile gaming industry through the success of Pokémon Go, the company is hoping to become a platform for other developers to build location-aware AR apps on top of. In 2022, it released a location mapping software for AR, allowing AR experiences to be grounded to a physical location, like the front of a building or a park monument, rather than just floating aimlessly through a phone’s camera view.
Niantic plans to use this platform for an AR-based metaverse, an alternative to Meta’s plans for a VR-based metaverse that renders us bound to VR headsets. The company believes that an AR metaverse on a 3D map of the world will play a critical role in the next transition in computing, and raised funds to make this vision a reality in 2021.
Steph
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2021
$300m
SERIES D
Dec 2018
$245m
SERIES C
Total funding: $774.3m
Company benefits
- 16 weeks of paid parental leave
- Parental leave transition assistance by Maven
- Fertility benefits with Carrot
- Robust medical, dental, and vision insurance including 100% paid employee healthcare
- 100% of premiums for long-term and short-term disability and life insurance
- Mental healthcare access by Spring Health and EAP
- Increasing paid time off with tenure
- Five flex days per year to attend Niantic community events or volunteer
- Company-wide shutdown between Christmas and New Year
- 401(k) match
- Equity options
- Compare and refinance loans with Credible’s online loan marketplace
- Wellness Reimbursement: We build our platform and games to give our players even more reasons to get outside, explore the world, and lead more active lifestyles, so we offer monthly gym, internet, and cell phone reimbursements to help our teams do just that.
- Commuter benefits and subsidization: To allow you to set aside money every month for both parking and transportation
- Donation Matching: Niantic gives enables employee donation matching and volunteer opportunities. Each employees can request a Niantic match of up to $500 per employee, each year.
- Legal Services and Identity Theft: ARAG’s legal services provide protection for many legal matters incurred by you, your spouse, or your children.
Company HQ
Embarcadero, San Francisco, CA
Leadership
John Hanke
(CEO)Having studied for an MBA at UCB, John worked as a Producer for 3DO before co-founding Big Network and Keyhole. He then spent over 11 years at Google as VP of Product, before leaving in October 2015 to found Niantic.
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