Senior Group Product Manager, Kraken
Growth Platform
Cryptocurrency exchange
Be an early applicant
Cryptocurrency exchange
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- Minimum 7+ years of product management experience
- Depth in CommTech/MarTech/CMS/experimentation (orchestration, segmentation, event schema, APIs, data modeling, deliverability)
- Experience building affiliate/partner platforms (tracking, attribution, payouts, compliance)
- Strong analytical chops; turn data into decisions and measurable outcomes
- Exceptional written communication; calm, principled leadership across complex, cross-functional work
- Practical experience using AI/ML to personalize content, send time, and upsell/cross-sell, with at least one shipped use case
- Bias to action—comfortable running discovery, writing crisp PRDs, and launching quality v0/v1 in a fast growing, remote-first org
- We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
What the job involves
- The Growth Platform group powers how Kraken communicates and ships experiences at scale—spanning CommTech, MarTech, Content Platform, CMS, and the Affiliate/KOL Platform
- You’ll lead product strategy and operating cadence across these teams, manage and mentor PMs, and step in directly on high-impact initiatives from discovery through launch
- Kraken is flat: you’ll work hands-on with Engineers, Designers, and PMs, and engage directly with the C-suite
- Lead a team of Product Managers across Growth Platform (CommTech, MarTech, Content Platform, CMS, Affiliate/KOL) while acting as a high-impact IC on v0/v1 bets where needed
- Use AI to personalize content, send time, and upsell/cross-sell recommendations across channels, with compliance by design (consent, disclosures, regional rules), full auditability, and guardrails
- Design and build a best-in-class communications and content platform (push, email, in-app orchestration, experimentation/holdouts, templates, localization, governance) that accelerates time to market and enables personalization at scale
- Own and evolve the Affiliate/KOL platform, including accurate attribution and payouts, creator earnings dashboards, promo and asset libraries, partner APIs, and fraud/abuse controls, to drive creator activation and revenue
- Define the platform strategy that increases engagement and retention from day one by powering push, email, and in-app; unlocking self-serve for Marketing and Product; enabling A/B/n tests of triggers, timing, and content; and delivering team-owned improvements tied to clear KPIs
- Equip Marketing and Core Product Teams with best-in-class self-serve communications and content platforms: segmentation, orchestration, templates, and A/B/n on triggers, timing, and content, to maximize speed and impact across channels
- Lead cross-functional collaboration with Lifecycle, Marketing, Core Product teams, Brand, Client Engagement, Data, and Engineering; partner with the C-suite to align on bets and unblock fast
- Drive adoption and measurable impact: operational docs, onboarding, feedback loops; KPIs include experiment volume and cycle time, self-serve adoption, delivery latency/uptime, and lifts in NTU (New Transacting Users), TU (Transacting Users), and retention attributable to the platform
Application process
- This job is accepting ongoing applications and there is no application deadline
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2025
$500m
LATE VC
Feb 2019
$100m
SERIES C
Total funding: $611.5m
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
Share this job
View 76 more jobs at Kraken