Paid Performance Marketing Specialist, Adevinta
Offers participation in our Short Term Incentive plan (annual bonus)
2-5 days a week in office
Digital marketplace specialist & family of local digital brands
Be an early applicant
Digital marketplace specialist & family of local digital brands
501-1000 employees
Be an early applicant
Offers participation in our Short Term Incentive plan (annual bonus)
2-5 days a week in office
501-1000 employees
Company mission
To create perfect matches that help everyone and everything find a new purpose through technology, talent and trusted brands.
Role
Who you are
- Proven experience managing and scaling paid marketing campaigns, preferably in digital products (ecommerce, marketplace, etc.)
- Strong understanding of performance marketing metrics and attribution models
- Proficiency with tools such as Google Ads, Meta & TikTok Ads Manager, Apple Search Ads & Google/Adobe Analytics/Appsflyer, and data visualization platforms (Tableau, Looker studio) and product feed (e.g: Channable) & tag manager tool
- An analytical mindset with the ability to turn complex data into an actionable plan
- A self-starter attitude, highly organized, and results-oriented
- Ability to collaborate with cross-functional teams and influence decision-making across all levels of the organization
- Ability to multitask and manage competing priorities and requests
- Strong verbal and written communication skills. Able to keep others informed and up-to-date; able to organize/prioritize
- Strong problem solver who knows how to ask the right questions, build hypotheses, and prove or disprove with data insights
- Bachelor’s degree in Marketing, Business, or related field
- Excellent experience and knowledge in creating and managing digital display, retargeting, PPC campaigns of digital marketing, and generation campaigns
- Advanced skills and working knowledge of Google Adwords (certified is preferred!), Meta, X, Youtube, retargeting solutions, and analytics tools (Adobe Analytics/Google Analytics/Appsflyer)
- Advanced digital analytics skills and working knowledge of tools, Tableau/Looker studio, funnel.io, Channable, or similar tools
- Advanced Excel user
- 3-4 years of digital marketing experience
- Fluent English
What the job involves
- Coches.net/motos.net marketing team is seeking the position of Paid Performance Marketing Specialist
- You will play a key role in building the best Motor marketplace in Spain. Our mission is to make buying and selling vehicles a great experience for everyone. The automotive market is going through extremely interesting changes, which means exciting times for our marketplace and exciting times for you!
- We work with PEAK methodology, a streamlined approach based on OKRs and self-sufficient and self-organizing teams. We believe in a culture of feedback and a close leadership style. In short, we create ever-smarter solutions to offer our users and clients the best experience
- We are looking for a highly motivated, proactive and data-driven Paid Performance Marketing Specialist to take our digital marketing efforts to the next level. In this role, you will be responsible for building, managing, and optimizing paid performance campaigns across various channels—including paid search, prospecting, retargeting, app downloads, and digital brand campaigns
- You will leverage your deep expertise in performance marketing and your analytical mindset to make strategic, data-informed decisions that drive measurable growth: from developing testing strategies to validating hypotheses, you'll play a key role in improving campaign performance and ROI across the different Motor Business Units
- You’ll join an optimistic and collaborative team of marketing professionals who are passionate about growth and innovation. The team is focused on driving high-quality traffic, analyzing performance, and exploring new opportunities to expand our reach
- Your enthusiasm and expertise in Paid Performance campaigns will be highly valued and welcomed. You will work closely and report and monitoring results to the Growth Marketing Specialist under the umbrella of Motor Markegting Director. And also the rest talented marketing colleagues who are committed to achieving ambitious goals together
- Plan, launch, and manage paid performance marketing campaigns across platforms (Google Ads+Youtube, Meta, TikTok, aggregators, Criteo, RTB House, Apple Search, etc.)
- Continuously monitor and optimize campaigns to maximize performance and efficiency
- Use data and analytics tools to evaluate campaign effectiveness and identify growth opportunities
- Develop and run A/B tests to improve key performance metrics
- Collaborate with cross-functional teams (Clusters & Peak teams across the different Business Units) to align campaign optimization with business goals & strategy
- Provide clear weekly and monthly reporting and actionable insights to stakeholders
- Management of the paid performance Marketing budget across different channels and forecasting
Our take
Adevinta Spain is part of the global Adevinta family, which is publicly listed in its native Norway. The company as a whole is one of the world’s largest classified marketplace companies, boasting a portfolio of around 50 brands in over a dozen countries, and employing close to 10,000 people.
The Spanish arm owns a number of the country's top digital classifieds marketplaces including Fotocasa, InfoJobs, and Milanuncios. At a time when larger companies are acquiring scores of eCommerce startups – a concept dubbed “eCommerce rollups” – it’s really interesting that Adevinta seems to have made quite the head start.
Indeed the fact that Adevinta isn’t going after D2C brands, but the marketplaces themselves, is clever. Considering that well over $2 trillion is spent annually on online marketplaces, Adevinta Spain (as well as Adevinta as a whole) is operating from a position of strength in an extremely lucrative market, especially since a buyout by Blackstone and Permira in November 2023 was initiated. This will further bolster Adevinta's position as a market leader under strong new ownerhsip.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Our work model prioritises remote work combined with face-to-face dynamics in the office that help us connect and make strategic decisions as a team. There are a minimum of 5 face-to-face days per quarter that you will pick with your team, that is, a minimum of 20 days a year, of which there are 8 days that we have chosen for everyone because they are meetings that reinforce our culture as a company (development conversations with managers, the creation of objectives or the summer celebration and Christmas party).
- Furthermore, you have the option of working up to four weeks a year from wherever you'd like. To do this, you must have a good internet connection and be able to follow the team's schedules.
- Every year we engage into benchmarking against the external market in order to create competitive compensation packages. Moreover, we do have plans that allow you to "flex your gross salary" in order to purchase benefits such as meal vouchers, commuters card, training and child care.
- We have Apple, Dell and Samsung options to choose the hardware that helps you most in your daily life. Choose between a Macbook Pro or Dell XPS laptop and an iPhone XR or Samsung S9 phone.
- Do you travel by car or motorcycle? We subsidize part of the parking cost.
- Your well-being is our priority. We cover fully for your medical insurance and we allow family members to be added to the policy for a discounted price.
- At the Barcelona office, you can enjoy sessions of 1 hour of physiotherapy.
- Do you like going to the gym? We sponsor 70% of the monthly fee of your chosen centre/ studio and we have agreements with both Andjoy and McFit for discounted membership prices.
- We enjoy 23 days of paid-time-off a year.
- We offer free breakfast and drinks at our Barcelona office every day of the week. You can also choose to enjoy the freshmade set daily menu in our canteen for an economical price. In Madrid on Tuesdays, Wednesdays and Thursdays you can enjoy free breakfast.
Company HQ
Barcelona, Spain
Leadership
Antoine Jouteau
(CEO (Not Founder))Previosuly Senior Advisor at FAMAE Impact, Investor at Voie 21, CEO at Leboncoin and Member of the Advisory Board at Orchestra-Prémaman.
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