Field Marketing Manager, Aera Technology

• 3–5 years of experience in field marketing, demand generation, or event marketing, preferably in a B2B SaaS or enterprise technology environment
• Proven track record of planning and executing field marketing programs — both in-person and virtual — that contribute measurably to pipeline
• Experience working closely with sales teams and a strong understanding of how field marketing supports the sales cycle
• Strong project management skills with the ability to manage multiple programs, vendors, and stakeholders across global time zones simultaneously
• Experience managing marketing budgets and tracking spend across multiple programs
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce) and comfort working with campaign and pipeline data
• Excellent written and verbal communication skills, with the ability to collaborate effectively across global, cross-functional teams
• Proficiency with AI tools to accelerate campaign planning, content, and reporting workflows is a plus
• Will require some travel to key events globally

Desirable

• We are looking for an energetic, data-driven, and commercially minded Field Marketing Manager to plan and execute marketing programs that generate pipeline and accelerate revenue across global markets
• This is a hands-on, high-impact role that sits at the intersection of marketing and sales — requiring someone who is equally comfortable building an event strategy as they are analyzing campaign performance and partnering with regional sales teams to drive results
• You will own the planning and execution of field marketing programs across our global field organization, working closely with sales, demand generation, and partner teams to deliver integrated, regionally relevant campaigns and events
• This role reports to the Snr Field Marketing Manager and is a critical contributor to Aera's global go-to-market engine
• The ideal candidate will be based in the SF Bay Area, and able to be in office 3-4 days per week
• Field Programs & Events:
• Plan, manage, and execute a global calendar of field marketing programs, including hosted events, third-party conferences, executive roundtables, customer dinners, and virtual events
• Own events end-to-end — from strategy, logistics, and vendor management through to on-site execution, follow-up, and ROI reporting
• Partner with regional sales teams to identify and prioritize field program opportunities that align with pipeline goals and account-based strategies
• Coordinate with the partner and alliances team to develop co-marketing events and joint field programs with strategic partners
• Manage event budgets across multiple programs simultaneously, ensuring spend is tracked, optimized, and reported accurately
• Evaluate and recommend new event formats and engagement opportunities that align with how our target buyers want to engage
• Campaign Execution & Pipeline Generation:
• Develop and execute integrated field marketing campaigns — spanning events, digital, direct mail, and content — that generate net-new pipeline and accelerate existing opportunities
• Work closely with demand generation and marketing operations teams to ensure field programs are properly tracked, attributed, and optimized within the marketing tech stack
• Partner with business development representatives (BDRs) and client partners / account executives to ensure strong pre- and post-event follow-up that converts marketing activity into a qualified pipeline
• Support account-based marketing (ABM) initiatives by developing targeted field plays for key accounts and strategic verticals
• Leverage marketing automation and CRM tools (e.g., HubSpot, Salesforce) to manage campaign execution, lead flow, and performance tracking
• Sponsorships & Flagship Events:
• Manage Aera's participation in global sponsorships and third-party industry events, including major analyst firm events such as Gartner conferences, coordinating logistics, booth presence, speaking opportunities, and attendee engagement
• Play a key supporting role in the planning and execution of AeraHub, Aera's annual customer and partner conference, owning defined workstreams from pre-event planning through on-site execution and post-event follow-up
• Coordinate with internal stakeholders — including product, sales, and executive leadership — to ensure sponsorship and flagship event activations are strategically aligned and well-represented
• Track and report on sponsorship ROI and event outcomes, including pipeline generated, brand visibility, and attendee engagement
• Reporting & Optimization:
• Track and report on field marketing program performance, including pipeline generated, pipeline influenced, event ROI, and attendee engagement metrics
• Provide regular reporting and insights to the Manager, Field Marketing and regional sales leadership on program effectiveness and recommendations for optimization
• Maintain a clear view of field marketing contribution to pipeline across regions, identifying trends and areas for improvement