Senior Director of Social Media, Live Nation
LN Concerts
$144-180k
Plus stock reimbursement program
Office located in Beverly Hills, CA
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$144-180k
Plus stock reimbursement program
Office located in Beverly Hills, CA
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and motivated
- Driven, with an entrepreneurial spirit
- Resourceful, innovative, forward thinking and committed
- 10+ years of experience overseeing brand social media accounts and developing multi-channel content
- Deep understanding of all Social Media platforms, culture and fan behaviour (particularly in the music and comedy space) and experience using platform business and analytics backend accounts
- Established relationships with entertainment and/or music marketing teams within each social company
- Strong communication skills both verbal and written with attention to detail. Confident to present in large meetings to senior stakeholders
- Ability to multi-task and communicate effectively with different levels of the organization
- Proven ability to adjust priorities based on new information, meet deadlines, and successfully operate in a fast-paced work environment
- Experience setting paid social strategies and boosting posts on social platforms
- Strong understanding of Social performance frameworks, setting benchmarks and KPIs across all platforms (existing and emerging)
- Adept at using a number of social tech platforms and social listening tools to analyze artist and fan conversation on Social platforms, helping us daily to connect our artists with their fans e.g. Sprinklr, Spredfast, Sprout, Listen First, Later, Keyhole, Julius
- Relationships with influencers, influencer management companies, and agencies a plus
- Proficient in Microsoft Suite
- Bachelor’s Degree in Marketing, Advertising, Public Relations, or Communications a plus
What the job involves
- We are seeking an experienced strategic Social Marketing leader for Live Nation Concerts
- Passionate and motivated about Social in the entertainment space, you will set the Social Strategy and tone of voice for Live Nation global social feeds to grow and nurture audiences and deepen brand love for Live Nation in service to our artists
- You will offer a unique mix of experience in Social creative, strategy and data driven insights to drive maximum fan engagement and positive sentiment
- With bags of initiative, you are able to think on your feet and mobilize teams quickly to react to (endless!) social creative opportunities with our artists and shows
- You will energetically lead and empower a team of internal and agency Social staff to deliver exceptional social storytelling at pace and scale, always tailored to each platform and fan behavior
- You thrive in a fast paced environment, are adept at balancing multiple projects at once and comfortable collaborating with multiple stakeholders and personalities while remaining calm under pressure
- A people person as much as a numbers person, you will earn trust from tour marketers and artist management teams across music and comedy to effectively sell in innovative social concepts and campaigns that promote their tours
- As part of an integrated marketing team, having a robust understanding of the full marketing mix is a plus
- Steer the Live Nation Social strategy to drive growth and engagement across global feeds on TikTok, Instagram, Facebook, Twitter, YouTube, X and any other agreed digital outlets where music fans congregate online at scale
- Lead the paid boosting strategy, working alongside Creative, Paid Social, and Social Analytics teams to ensure key delivery goals are met
- Monitor and share evolving trends on all primary platforms and also research and educate on newer platforms including Twitch, Reddit, Discord, and others
- Crisis Management leadership in Social - In partnership with Corporate Comms team, reacting to issues such as ticketing and fan and artist safety on Social in a timely and responsible manner
- Oversee Community Management team and Customer Service operation, manage relationships internally (corporate comms, Ticketmaster) and external Social listening tools (Sprout, Listen First, Pulsar)
- Lead teams to deliver Social reporting & insights. Set KPIs and metrics, adept at forming digestible performance summaries to share with wider business stakeholders
- Oversee distribution strategy and publishing calendars for all social platforms, and wider distribution networks across LN owned channels (website, app, syndication partnerships, PR, paid)
- In partnership with our Creative Director, ideate social-first creative and direct social internal staff and agencies to produce a high volume of groundbreaking content
- Oversee Social content capture on shoots / festivals / award ceremonies. Some evening and weekend work will be expected (with time off in lieu)
- Manage team of 7 social media managers, encouraging and empowering them to execute and manage their own project streams and supporting their career growth
- Work closely with Creative, Production, Post-Production & Influencer teams to optimize content distribution strategy across all platforms
- Maintain strong relationships with each major Social platform, partnering with them to innovate and explore beta test news and relevant product offerings
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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