Engagement Lead, Tide
12 Months Maternity Cover
Business accounts for SMEs
Job no longer available
Business accounts for SMEs
1001+ employees
Job no longer available
1001+ employees
Company mission
To save businesses time and money - so they can get back to doing what they love.
Role
Who you are
- You have 10+ years of expertise across engagement, retention and loyalty marketing. Must have depth of CRM experience and be able to develop and automate multi-stage workflows
- You have experience working in a subscription and/or app-based business, ideally in the UK and Europe and in Financial Services or regulated sector
- You have an expert understanding of marketing approaches and how to drive changes to customer behaviour
- You have a proven track record of delivering exceptional and effective marketing strategies, consistently achieving objectives and KPIs
- You have strong stakeholder management skills and are able to balance the needs of the business against customer experience and expectations
- You have excellent communication skills with the ability to bring people along with you on the journey
- You have significant experience in leading teams and developing talented individuals
- You must have experience and knowledge of CRM platforms e.g. Iterable, Hubspot, Braze, and an understanding of HTML and CSS, as well as other key MarTech tools to support personalisation and content generation
- You have experience handling data from different sources using BI tools e.g. Looker, Tableau, and experience in turning this data into insights
- You’ll be commercially-minded with strong team leadership and stakeholder management skills. You’ll also be passionate about supporting and developing your team to reach business and individual goals
What the job involves
- We’re looking for an experienced engagement marketing expert, someone who has expert-level experience across activating, engaging and retaining customers through innovative and personalised campaigns
- In this role, you’ll own the existing member engagement function, working on ways to engage Tide’s members and take on the mission of saving them time and money
- You’ll have a strong data-first focus, using this to build effective member-first strategies with the support of your team
- Owning the Lifecycle Engagement Marketing function with an established UK/Europe team with a track record of delivering against objectives and KPIs:
- Activating new members to the Tide platform
- Engaging existing members
- Reactivating lapsing members
- Relentless focus on the KPIs and wider business metrics to ensure engagement marketing fulfils member needs as well as supports overarching, cross-team objectives and revenue targets
- Providing direction to the team through effective planning to ensure team objectives and KPIs are forefront of mind and achieved
- Ensuring UK initiatives continue to evolve and improve, as well as focusing on testing and embedding the approach to the new German market
- Analysing overall team initiatives and performance to ensure they are the most effective they can be
- Working with a range of stakeholders from across the business to establish improvements and developments to existing communications, channels and ways of working
- Working with the Member Accession (Acquisition) Marketing team to create a seamless transition from approval to membership and joined up plans and approaches to enable this
- Driving initiatives forward with high levels of autonomy, sharing results and recommendations with senior stakeholders from across the business
Salary benchmarks
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide is solving that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch, Tide has gained considerable traction among small businesses. This is largely thanks to its fast onboarding times, low fees and the diversity of products, which include a number of accountancy tools. And headed up by a former RBS, C&A and Optanus executive, it is certainly in a unique position within the financial services market.
Having built a strong user base of over 1M customers globally, with 650,000 members in the UK. Through further expansion across Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2025
$120m
GROWTH EQUITY VC
Jan 2023
$24.5m
GROWTH EQUITY VC
Total funding: $407.9m
Company benefits
- Flexible working:A flexible working policy that allows most teams to work from home when they need to
- Family-friendly leave: We go above and beyond the statutory requirement for maternity and paternity leave
- Paid volunteering leave: You’re encouraged to take three days a year as paid volunteering leave for your chosen charity or organisation
- Holiday leave: 25 days a year of paid holiday leave, plus bank holidays
- Sabbatical leave: Take a well-deserved break and come back refreshed
- Extra unpaid leave: Extra time off is available beyond your annual leave allocation
- We keep the team fed: Breakfast, snacks and hot drinks are provided daily, along with regular morning teas and catered events
- Personal development: Personal development budget is available for each Tidean to pursue additional training related to their role
- Private health cover: Private healthcare from Vitality, that includes the ability to earn discounts and rewards for having a healthy lifestyle
- Mental wellbeing : 24/7 Employee assistance, unlimited cognitive behavioural therapy, subsidised mindfulness and relaxation app
Company HQ
City of London, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO)Began their career as a Consultant at McKinsey. They also held the role of CEO at both C&A Bank and Optanus, and was COO of Kreditech Holding before joining Tide in 2018.
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