Digital Account Coordinator, Lyft
$60.8-76k
Ride sharing company
Be an early applicant
Ride sharing company
1001+ employees
Be an early applicant
$60.8-76k
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- BA/BS degree
- 1-3 years of experience in digital advertising sales, digital media, or campaign management
- Exceptional communication, interpersonal, and organizational skills
- Exhibits outstanding attention to detail
- Excels at multitasking and thrives under pressure
- Demonstrates critical and strategic thinking abilities
- Consistently self-motivated and proactive
- Strong interest and understanding of technology
- Excellent analytical skills with a passion for data-driven solutions, enabling top-tier recommendations for sales teams and clients
- Proficient in Google Sheets and related tools for creating ad pacing trackers and internal workbooks
- Adept at leading projects with minimal direction or oversight
What the job involves
- As a Digital Account Coordinator at Lyft Media you will play a critical role in partnering with our internal sales team to achieve its goals
- You will be a true team player providing cross-functional support for pre & post-sales activities and management and optimization of advertising campaigns
- You will develop, evaluate, and improve processes and tools in order to improve day-to-day operations and efficiencies for our sales team
- We are looking for individuals who love solving interesting problems, are highly adaptable, and care deeply about customer satisfaction
- Pre-sales planning: Support sales team in RFP fulfillment, including tasks such as inventory management, inventory forecasting, inventory reservation, confirming specs with clients, populating client templates, and ad hoc client requests
- Cross-functional liaison: Coordinate with Lyft Media’s legal, finance, accounting, tech, and other internal teams to ensure external and internal needs are met
- Campaign management: Proactively manage Lyft Media direct ad campaigns via our ad-server, including daily pacing, creative optimization/scheduling, and complete delivery based on Insertion Order parameters
- Billing: Coordinate with Accounts Receivable and Finance at the end of each billing cycle on campaign totals and ensure POs are generated and invoices are delivered to our advertising partners, work with client teams to complete RFIs and actualizations
- Project ownership: Own ad-hoc projects end-to-end as the primary driver and ensure they’re completed within budget and scope constraints
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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