Senior Marketing Operations Manager, Homebase
CA$162-190.5k
Salary for candidates based in SF; $170K – $200K. Offers Equity
Employee scheduling software for small businesses
Be an early applicant
Employee scheduling software for small businesses
1001+ employees
Be an early applicant
CA$162-190.5k
Salary for candidates based in SF; $170K – $200K. Offers Equity
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- 5 to 8 years in marketing operations, marketing technology, go-to-market engineering, or marketing data roles
- A track record of building the connectors, pipelines, or processes that make product and engineering data usable by marketing
- Strong SQL and comfort with APIs, webhooks, and event schemas. Scripting (Python or JavaScript) is a plus
- Range across lifecycle and automation tools (for example Iterable, Braze, Customer.io, HubSpot, or Marketo), event or CDP tools (Amplitude, Segment, or similar), and a data warehouse. We value breadth over deep expertise in a single vendor. Familiarity with Salesforce
- Working knowledge of pixels, tags, UTMs, ad platform conversion APIs, and identity resolution
- AI fluency: you use AI in real work, or can clearly describe how you would apply it and verify the result
- A strong collaborator who can translate between technical and non-technical colleagues, and who builds trust with both
- A self-starter who has inherited a messy environment, made a plan, and executed without waiting to be told what to do
- Nice to have: paid acquisition data experience, exposure to Hotjar or AI search visibility tools such as Profound, and a go-to-market engineering background
- Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!
What the job involves
- As our Senior Marketing Operations Manager, you will make sure marketers get the data they need quickly and reliably, in a form they can use
- You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with
- This is a hands-on, technical role for a builder who is comfortable with integration work and uses AI to change how work gets done
- Understand what data every marketer needs, where it lives, and where the gaps are, and be the front door for getting it delivered quickly
- Build self-serve paths for common needs such as segments and audiences, and test implementations end to end with Lifecycle and Engineering
- Build and maintain data flows between our product and data systems and our marketing and ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads), including conversion signal quality, identity resolution, and deduplication
- Partner with RevOps on Salesforce, sending marketing data in and bringing key events back
- Monitor key data flows and catch problems before marketers do. Make sure the data feeding attribution is accurate. You will not build the attribution model
- Own data governance and documentation: definitions, naming, UTM standards, playbooks, and intake processes
- Serve as technical owner of the marketing stack, resolve lifecycle and advertising requests directly, and implement tags for new channels and partners
- Own projects end to end, plan ahead with Lifecycle so Engineering inputs are identified early, and recommend simplifying redundant tools as our stack evolves
- Use AI for documentation, QA, anomaly detection, and workflow automation
Application process
- Meet the Talent Acquisition team, Rachel U
- Meet the Hiring Manager, Volodymyr G
- Participate in a Talent Showcase
- Meet the CMO, Matt M
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Our take
Homebase provides employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably, it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Medical, dental, and vision insurance 🇺🇸
- 401(k) matching program 🇺🇸
- Pre-tax commuter benefits 🇺🇸
- Snacks + lunch on us at hub offices 🇺🇸
- MasterClass at Work for ongoing learning 🇺🇸
- Group health benefits coverage 🇨🇦
- Group RRSP with employer match + TFSA 🇨🇦
- Snacks + lunch on us at hub offices 🇨🇦
- MasterClass at Work for ongoing learning 🇨🇦
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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