Senior Product Marketing Manager, DailyPay
Consumer Financial Services
$126-194k
Salary is partially dependant on applicant’s location
On-demand pay platform
Job no longer available
On-demand pay platform
501-1000 employees
Job no longer available
$126-194k
Salary is partially dependant on applicant’s location
501-1000 employees
Company mission
To build a new financial system that starts working, the minute work starts.
Role
Who you are
- 5+ years of Product Marketing or Management Consulting experience
- 3+ years of Product Marketing experience bringing products to market
- Experience in Payments or Financial Services (nice to have)
- Excellent time management, prioritization and project management skills
- Demonstrated writing, communication & critical thinking skills
- Flexibility to learn on an accelerated curve and adapt quickly to changing needs
- Fiercely collaborative, driven and ambitious
What the job involves
- Reporting to the Director of Product Marketing for Consumer Financial Solutions (CFS), the Sr. Product Marketing Manager will lead the planning and execution of go-to-market strategy and product launches of an expanding portfolio of consumer financial offerings
- This is an exciting time to join the CFS team as we are building out our suite of financial products that will help millions of people manage their finances and start saving for the future
- You will be encouraged to think and act both strategically and tactically: from the inception of a product idea to the creation of product launch plans
- You are a self-starter, detail-oriented and comfortable with ambiguity in a rapidly-changing environment
- Ou are a storyteller that uses data to inform your product marketing strategies
- You are collaborative and enjoy working with stakeholders from across the business
- Product Development - Partner with product managers from the inception of an idea to create, own, and champion go-to-market (GTM) strategy for new product features including insights & research to inform why we build something, and defining how we launch by setting objectives, audience definition, marketing and communication strategy, and measurement
- Planning & Execution – Drive quarterly planning and expected business impact with your product marketing activities and campaigns; Owning the end to end (from concept through to sunset) lifecycle
- GTM Strategy & Launch – Launch new features, capabilities and big bet products in a growing portfolio with a cross-functional team of product managers, engineers, marketers and salespeople
- Product Messaging & Positioning – Build product positioning, messaging and marketing strategies that win over prospects and customers, evangelize DailyPay and its industry-leading products to the world
- Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint from the top of the funnel through to sales, success & support
- Personas - Develop a deep understanding of prospective and existing partners and employees by employing traditional and innovative customer research methods
- Enablement – Work with the Enablement teams to provide the field the information that helps salespeople sell more effectively, success managers grow portfolios more effective, and support support more effectively
- Voice-of-the-Customer – Build a deep understanding of our customers and DailyPay’s value proposition to the market and users; build scalable product feedback loops for your product and marketing teams and synthesize insights across feedback channels
Our take
DailyPay hopes to transform the financial system through providing enterprises with on-demand pay solutions, including a raft of market-leading products and programs.
The fast-growing on-demand pay sector is fuelled both by added financial stressors for employees post-pandemic, and a real employee appetite for on-demand pay - in addition to hopes it will combat the draw of predatory payday loans. Multiple surveys suggest over half consider it an attractive benefit. This should incentivize adoption, as companies are likely to enjoy a competitive edge when it comes to employee recruitment and retention.
DailyPay’s leading reputation has, fortunately, attracted larger businesses who can take the hit, like Macdonalds, Kroger, and Lidl. The company has raised impressive funds which are cited to support domestic growth and international growth. This will allow DailyPay to invest in further product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2024
$75m
LATE VC
May 2021
$175m
SERIES D
Total funding: $279.8m
Company benefits
- 401(K) with 4% match
- Unlimited PTO
- Medical, Dental & Vision Plans
- Annual Learning Stipend
- DailyPay for DailyPay
Company HQ
Financial District, New York, NY
Leadership
Kevin Coop
(CEO, not founder)Previous President, North America for Dun & Bradstreet and Group Exec and President at Black Knight. Was also the President of the Financial Services Division at Verisk.
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