Director of Experiential Marketing, Crusoe Energy Systems

• Experience: A proven track record with at least 7-10 years of progressive experience in experiential marketing, event management, with a minimum of 5 years in a leadership or senior role
• Strategic Planning: Demonstrated ability to develop and execute comprehensive, data-driven event and experiential marketing strategies that align with broader business objectives and brand goals
• Leadership and Team Management: Proven experience in building, leading, and mentoring a high-performing team
• Strong ability to manage both direct reports and external agencies, fostering a culture of accountability and creativity
• Financial Acumen: Expertise in managing large, complex budgets, including forecasting, vendor negotiation, and cost optimization
• Project Management: Exceptional organizational and project management skills, with the ability to oversee multiple complex projects simultaneously, from ideation to flawless execution
• This includes managing timelines, budgets, and cross-functional teams
• Cross-Functional Collaboration: A track record of successfully partnering with and influencing key internal stakeholders, including sales, product, engineering, and other marketing functions
• Customer-Centric Mindset: A deep understanding of audience and customer behavior
• Ability to translate customer insights into captivating and memorable brand experiences that drive engagement and loyalty
• Creativity and Innovation: A strong creative vision with the ability to think outside the box and translate abstract concepts into tangible, impactful experiences
• Communication: Excellent written and verbal communication skills, with the ability to present complex strategies and results to senior leadership and external partners
• Analytical Skills: Proficiency in defining key performance indicators (KPIs), analyzing event data (e.g., audience engagement, brand perception, ROI), and using those insights to optimize future strategies
• Flexibility and Adaptability: Ability to thrive in a fast-paced, dynamic environment and handle the operational realities and travel required for events

Desirable

• As the Director of Experiential Marketing, you will be responsible for transforming our events strategy from a foundational function to a key driver of business growth and brand leadership
• This role is not just about logistics; it's about elevating our presence, building meaningful connections, and creating unforgettable brand experiences that showcase our innovation and market leadership
• This is a leadership role that requires a blend of creativity, strategic thinking, a deep understanding of our target audiences, and strong business acumen
• You will build and lead a team of talented experiential marketers and work closely with cross-functional teams, including sales, product, engineering, and peer marketing teams, to deliver innovative and high-impact in-person experiences
• Strategic Event Portfolio Management: You will be responsible for meticulously identifying, evaluating, and advocating for our presence at a curated list of high-impact third-party industry events
• This involves a deep understanding of our target audience, market trends, and competitive landscape to ensure our resources are allocated to the events that offer the highest return on investment
• Executive Thought Leadership and Keynote Strategy: A critical part of your role is to secure and maximize keynote and speaking opportunities for our senior leadership at top-tier industry events
• You will work closely with our executives and corporate communications team to develop compelling narratives and presentations that position our company as a market leader and a source of thought leadership
• First-Party Event Expansion and Innovation: You will own the strategy, development, and execution of our proprietary events, turning them into must-attend industry gatherings
• This includes developing new event formats, expanding existing programs, and ensuring each event reinforces our brand identity while delivering exceptional value to attendees
• Building a Customer Advocacy Ecosystem: You will be responsible for establishing and nurturing a world-class customer advisory board, as well as other leadership programs
• By creating a platform for our most innovative customers to share their stories and solutions, you will turn our events into powerful showcases of real-world success
• You will also develop creative, experiential ways to feature these customer solutions at our events, moving beyond simple presentations to interactive and immersive experiences
• Data-Driven Decision-Making: You will define and track key performance indicators (KPIs) for all events and experiential initiatives
• By leveraging data, you will measure the impact of our programs on pipeline generation, brand perception, and customer engagement, using these insights to continuously optimize our strategy and demonstrate the value of our investments
• Team and Agency Leadership: You will lead and mentor a team of event professionals and manage relationships with key agencies and vendors
• Your leadership will inspire creativity and operational excellence, ensuring every event is executed flawlessly and meets its strategic objectives