Director of Marketing Operations, Instructure
$165-175k
Offers equity
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
$165-175k
Offers equity
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- The ideal candidate is a strategic thinker with deep expertise in SaaS marketing operations, data-driven decision-making, and cross-functional collaboration
- 10+ years of experience in marketing operations, demand generation, or revenue operations within a B2B SaaS environment
- Proven experience leading and scaling marketing operations in a private equity-backed or high-growth company
- Deep expertise in marketing automation, CRM systems (e.g., Salesforce), and data analytics tools
- Strong analytical and problem-solving skills with a track record of driving data-driven marketing decisions
- Experience with attribution modeling, lead scoring, and pipeline forecasting
- Exceptional leadership, communication, and cross-functional collaboration skills
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
- All Instructure employees are required to successfully pass a background check upon being hired
What the job involves
- The Sr Director of Marketing Operations will be responsible for building and scaling a world-class marketing operations function that drives efficiency, insights, and performance across our global marketing organization
- This role will lead marketing data analytics, campaign execution, and overall marketing process optimization
- Marketing Automation: Identify and implement new tools to enhance marketing effectiveness
- Campaign Operations & Execution: Develop scalable processes for campaign planning, execution, and measurement. Ensure marketing programs are executed efficiently across channels
- Data & Analytics: Drive data-driven decision-making by developing KPIs, dashboards, and reporting frameworks to measure marketing ROI, pipeline contribution, and overall effectiveness
- Lead Management & Funnel Optimization: Oversee lead scoring, routing, and attribution models to ensure high-quality pipeline generation and alignment with sales
- Budget & Performance Management: Manage the marketing budget, forecasting, and spend optimization to maximize efficiency and ROI
- Strategic Planning: Develop and implement a comprehensive marketing operations strategy and process that enhances efficiency and effectiveness
- Cross-Functional Alignment: Partner with sales, finance, and customer success teams to ensure seamless collaboration, data integrity, and shared accountability for revenue goals
- Team Leadership & Development: Build and lead a high-performing marketing operations team, fostering a culture of innovation, agility, and continuous improvement
- Strategic Partnership: Work closely with the CMO and field marketing teams to strengthen collaboration, ensuring alignment between marketing strategies and business objectives
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company values
- Openness - We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how to make them better. Open minds open doors
- Relationships - We're all about building meaningful relationships based on trust, respect, and mutual success, whether they're peer-peer, teacher-student, manager-employee, or company-customer. People come first
- Equality - We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity
- Ownership - We're all accountable for excellence in our work and our actions, and we stand behind our products and services. Say. Do. Repeat
- Simplicity - Our software makes lifelong learning easier. We strive for clarity and ease of use across the board, from product design to communication to customer experience. Simpler is smarter
Company HQ
Cottonwood Heights, UT
Articles
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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