Ads & Partnership Lead, Gopuff
Gopuff
+ RSU’s
Food, alcohol, and daily essentials delivery service
Open for applications
Food, alcohol, and daily essentials delivery service
1001+ employees
Open for applications
+ RSU’s
1001+ employees
Company mission
To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.
Role
Who you are
- +3 years of relevant experience in a sales role, showcasing a proven track record of revenue generation
- Exceptional communication skills, with a history of driving sales success, particularly for newly introduced products. We’re looking for a storyteller
- A data-driven mindset, adept at creating and interpreting sales forecasts and effectively conveying insights through data
- Familiarity with dynamic, fast-paced environments, demonstrating the ability to be a self-starter and take initiatives proactively
- Strong business acumen, with the capacity to understand the commercial and financial implications of Gopuff Ads or partnership projects
- Demonstrated experience in establishing processes and infrastructure from the ground up, including reports, sales pipelines, pitching materials, and case study libraries
- Nice to have: Experience working with consumer packaged goods (CPG) vendors in the digital advertising industry
What the job involves
- Join Gopuff as a Gopuff Ads & Partnership Lead and play a pivotal role in the establishment of our exciting new advertising arm
- Our goal is to enhance our profitability, elevate brand recognition across the UK, and expand our customer base through 'Gopuff Ads,' a cutting-edge business unit focused on exploring innovative monetization avenues while providing value to both our vendors and customers
- As the Gopuff Ads leader, you will spearhead revenue generation by selling our advertising products to a diverse range of vendors, including both Consumer Packaged Goods (CPG) and non-CPG companies
- You'll take ownership of the entire sales process, from generating leads and delivering persuasive pitches to securing & closing investment from vendors
- Success in this role will require you to establish and nurture your own network, craft compelling sales materials, and efficiently manage your sales pipeline by product
- Being the inaugural hire for this business unit, you'll have the unique opportunity to carve out a clear career path, potentially leading the Gopuff Ads sales force if you demonstrate a proven track record of driving incremental revenue
- As an essential member of the Revenue team, you'll work closely with our product specialist teams (Data Insights, Acquisition, Retention & Loyalty, and Digital Merchandising)
- This collaboration ensures seamless alignment towards our shared objectives, creating a dynamic environment where your contributions directly impact our growth and success
- Lead end-to-end revenue generation for Gopuff Ads, transforming our consumer app into an advertising platform. Starts with defining go-to-market strategy by product and includes creating compelling pitch materials, managing sales pipelines, and securing investments
- Assume full responsibility for Ads revenue targets and reporting in our P&L statement, ensuring clear visibility for relevant stakeholders regarding total revenue, pipeline status, and other KPIs
- Shape the ads product portfolio and opportunities based on market trends and vendor insights. This involves addressing current partner needs and identifying new income-generating possibilities beyond our usual strategies
- You will be informing the product pipeline, working closely with the US team to launch new features
- Assist in generating and pitching strategic partnerships across sectors like CPG, hospitality, travel, fintech, and more. These partnerships aim to expand our customer base, increase our relevance in the UK, and contribute to defining Gopuff's brand identity
- Own the reporting process for advertising activations associated with non-CPG brands and distinctive, singular collaborations that do not justify the allocation of permanent account management resources
Salary benchmarks
Our take
Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.
Gopuff currently operates in over 1,000 cities and is adding more. The company has made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.
The company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup. After abandoning plans to IPO in mid-2022, it is focusing back on profitability, though the company has faced some scrutiny over its methods and has had to search further afield for funding at a time when venture capital is scarce. Regardless, Gopuff is well set to remain a major player in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Dec 2021
$1.5bn
CONVERTIBLE
Jul 2021
$1bn
SERIES H
Total funding: $5.0bn
Company benefits
- Gopuff employee discount
- Career growth opportunities
- Internal rewards programs
- Annual performance appraisal and bonus
- Equity program
Company values
- We put customers first
- We change the game
- We own it
- We win together
Company HQ
Northern Liberties, Philadelphia, PA
Articles
Leadership
Yakir Gola
(Co-CEO & Co-Founder)Founded GoPuff whilst studying at Drexel University.
Rafael Ilishayev
(Co-CEO & Co-Founder)Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.
Share this job
View 14 more jobs at Gopuff