Senior Marketing Manager, Yoto
UK & IRE
£55-65k
1-5 days a week in office
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
£55-65k
1-5 days a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- Proven experience in a Senior Marketing Manager, Senior Brand Manager or similar role within a fast-paced, consumer-focused environment
- A strong track record of delivering impactful brand activations and amplification campaigns across PR, influencer, partnerships and experiential
- Experience collaborating cross-functionally with acquisition/performance marketing, CRM, e-commerce and retail teams to deliver integrated plans
- Strong commercial acumen, with experience managing and optimising budgets to maximise ROI
- Experience leading media agencies and external partners, writing clear briefs and holding teams accountable to performance
- A sharp understanding of cultural relevance—knowing how to make brands feel authentic, timely and meaningful in-market
- Analytical mindset, comfortable using data and insights to inform strategy and optimise performance
- Strong project leadership and organisational skills, comfortable managing multiple priorities
- Ability to balance strategic planning with hands-on execution
- Confident people leader, with experience developing and mentoring team members
- Excellent communication and stakeholder management skills
- A genuine passion for building brands that families love and champion
What the job involves
- We’re looking for a Senior Marketing Manager who is ready to shape the next phase of growth and cultural relevance for the brand
- You’ll be responsible for the regional marketing strategy end-to-end, ensuring Yoto feels relevant, authentic and exciting in-market
- From bold brand activations to high-impact PR, influencer, partnerships, retail moments and full-funnel campaigns, you will be at the heart of how Yoto shows up in the UK and Ireland
- You'll define and deliver the integrated marketing plan for UK & Ireland, in line with wider regional and global strategy
- Lead market level campaign development and execution across PR and influencer, digital, retail, media, partnerships and experiential channels
- Partner with Acquisition team to define media mix, full funnel media strategy and optimise budget across channels
- Partner Retention Global teams to design and optimise campaign, customer growth and lifecycle programs specific to the UK & Ireland market
- Partner with Global comms functions to shape the PR, Social and Influencer strategy to ensure local campaigns are culturally relevant and impactful
- Work with the e-comm team to align marketing initiatives with online sales performance and customer journeys
- Define and deliver retail marketing activities with the B2B lead
- Manage agency and media partners, ensuring activity is delivered on time, on budget, and against agreed KPIs
- Track and report campaign performance and ROI, applying insights to future initiatives
- Act as the local brand steward, ensuring UK & Ireland marketing is consistent with global brand identity while reflecting local culture and consumer needs
- Own marketing prioritisation and budget allocation across initiatives
- Lead and develop a Brand Marketing Executive and PR Manager
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$22m
GROWTH EQUITY VC
May 2021
$17m
SERIES A
Total funding: $42.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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