Enterprise Marketing Manager, Purple
+ Performance bonus
Indoor location services platform
Be an early applicant
Indoor location services platform
101-200 employees
Be an early applicant
+ Performance bonus
101-200 employees
Company mission
Purple is on a mission to make sure physical spaces thrive.
Role
Who you are
- 4+ years of experience in B2B or enterprise-focused marketing, ideally within SaaS, technology, data, or digital engagement
- Proven experience delivering campaigns, events, content, and ABM activity
- Strong understanding of enterprise sales motions and the marketing support required to progress complex opportunities
- Hands-on experience with LinkedIn Campaign Manager, Google Analytics, HubSpot/CRM, and marketing automation tools
- Skilled in producing clear, compelling content for enterprise audiences
- Highly organised, able to manage multiple campaigns and workstreams simultaneously
- Comfortable working to deadlines and delivering high-quality outputs at pace
- Analytical mindset with the ability to track performance metrics and communicate insights
- Experienced using AI tools for content creation, research, and creative enhancement
- Delivery-focused, proactive, and detail-oriented with excellent communication skills
- Creative, with a strong eye for detail and a genuine interest in technology, digital transformation, and customer engagement
What the job involves
- We are seeking a commercially minded, execution-focused Enterprise Marketing Manager to help drive the growth of Purple’s enterprise marketing funnel
- This role is centred on delivering high-quality campaigns, activities, and marketing outputs that support demand generation, engagement, and pipeline creation across large organisations in sectors such as retail, hospitality, venues, healthcare, transport, and public sector
- Working alongside Sales, Product, Customer Success, and Partners, you will take responsibility for delivering targeted enterprise marketing activity that supports ongoing opportunities and accelerates deal progression
- This is a hands-on delivery role that focuses on executing campaigns, producing content, coordinating events, and maintaining the tools and processes that keep the enterprise funnel moving
- The role requires a strong doer — someone highly organised, proactive, and able to take a plan (from Sales, Product, or leadership) and turn it into well-executed campaigns and marketing outputs
- Deliver enterprise marketing activity across the funnel, including targeted outreach, nurture campaigns, events, and webinars
- Execute planned campaigns (ABM, vertical, and account-specific) developed in collaboration with Sales and Product
- Manage day-to-day campaign activity across channels such as LinkedIn, email, industry media, paid media, partner channels, and events
- Use analytics tools to track campaign performance, update dashboards, and provide insight to Sales and leadership
- Maintain the enterprise marketing budget, ensuring activities are delivered efficiently and on time
- Support go-to-market plans by delivering the required campaign assets, activities, and communications
- Execute email nurture sequences, build landing pages, and manage CRM/marketing automation workflows to support pipeline development
- Ensure demand generation data is accurate and up to date across CRM and marketing automation tools
- Support product launches with content creation, campaign execution, and sales enablement materials
- Execute ABM activities for priority accounts, including content creation, tailored assets, email sequences, and targeted outreach
- Work directly with Sales to support account-specific campaigns and multi-stakeholder engagement
- Produce account-specific materials (presentations, one-pagers, case studies, etc.) aligned to defined account requirements
- Produce enterprise content such as case studies, whitepapers, pitch materials, sales collateral, and customer stories
- Coordinate with external agencies and designers to deliver high-quality assets for campaigns
- Ensure all enterprise content, web pages, and campaign materials are kept up to date and on brand
- Events, Webinars & Industry Engagement:
- Organise and execute enterprise events including exhibitions, partner events, roundtables, and webinars
- Manage logistics, content preparation, promotional activity, and post-event follow-up
- Support the creation and delivery of webinar content, including scripts, decks, and email campaigns
Our take
As multi-store businesses look to digitise their brick-and-mortar operations, they can run into difficulties providing wayfinding services to customers, or managing dispersed real-world assets. Purple AI helps these businesses to improve store connectivity, with location services such as in-store customer WiFi provision, wayfinding and asset tracking solutions.
Of particular note, Purple has worked with a number of hospitals to meet the complex connectivity and asset management needs of employees and patients. Boasting the ability to provide wayfinding solutions for these facilities - in which patients and visitors navigate multiple floors to reach the right ward - showcases the utility of Purple's suite.
Alongside its wide net of hospital clients, Purple provides WiFi solutions for the likes of McDonald’s, Pizza Express, and the Hard Rock Cafe - a lofty client list in terms of brand popularity. As location services become more important across the board, the company will likely have the chance to build on this established presence even further.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2023
$14.2m
LATE VC
Jun 2017
$0.4m
GRANT
Total funding: $22.6m
Company benefits
- Remote first business - work from home (with regular opportunities to get together face to face)
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Company bonus - 5% of salary
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
Company HQ
Manchester, UK
Leadership
Gavin Whedon
(CEO)Currently Non-Executive Director at Syrenis. Previously Founder and CEO at Applied Language Solutions, and Strategic Accounts Director at thebigword.
Salary benchmarks
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