Growth Marketing Lead, Attio
Demand
Build the definitive CRM for the next generation
Open for applications
Build the definitive CRM for the next generation
101-200 employees
Open for applications
101-200 employees
Company mission
To redefine CRM for the AI era.
Role
Who you are
- This is a senior early-leader role for a hands-on B2B growth marketer with deep demand generation experience, who’s excited to build, iterate, and scale what works in a high-growth, product-led SaaS environment
- Strong Demand Generation Experience: 7–10+ years in B2B growth or demand generation roles, with a proven track record of driving pipeline and revenue through paid and owned channels
- Mid-Market B2B Focus: Hands-on experience targeting and converting mid-market customers in a SaaS or PLG environment, with a strong understanding of longer buying cycles and multi-stakeholder journeys
- Execution-First Mindset: Comfortable rolling up your sleeves — testing, iterating, and optimising — rather than operating purely at a strategic level
- Full-Funnel Growth Knowledge: Strong grasp of demand generation, lifecycle marketing, content marketing, and experimentation; experience with AI-native or LLM-optimised growth strategies is a bonus
- Analytical & Outcome-Driven: Highly data-literate, with the ability to translate insights into clear actions and measurable impact
- Collaborative Operator: A strong cross-functional partner to Product, Sales, Finance, and Marketing — able to align stakeholders and move quickly
- Growth Trajectory: Excited by a role with clear runway — where strong performance can evolve into broader leadership and ownership as the growth function scales
What the job involves
- Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth
- We’re looking for a Growth Marketing Lead to own and drive Attio’s demand generation efforts — with a strong focus on mid-market customer acquisition — reporting into the VP of Marketing
- Own Mid-Market Demand Generation: Design, execute, and scale Attio’s demand generation strategy for mid-market customers — with a clear focus on pipeline creation, sales velocity, and revenue impact across the full funnel
- Support Sales & SDR Motion: Partner closely with Sales and SDR teams to support outbound efforts through targeted campaigns, enablement assets, sequencing support, and insights that improve conversion and meeting quality
- Run Account-Based Marketing: Own and evolve Attio’s ABM approach for mid-market and high-intent accounts — working cross-functionally to identify target accounts, tailor messaging, and coordinate multi-channel engagement
- Build Mid-Funnel Content Flywheels: Develop and scale mid-funnel content programs (e.g. case studies, product narratives, workshops, playbooks, and customer proof) that nurture interest, educate buying groups, and accelerate deals through the pipeline
- Develop Targeted GTM Programs: Create and run audience-specific initiatives (e.g. mid-market campaigns, partner programs, and verticalised plays) that increase relevance, engagement, and adoption
- Optimise Lifecycle & Activation: Partner with Product, Sales, and Customer teams to build lifecycle programs that drive activation, conversion, and retention — improving funnel efficiency end-to-end
- Be Hands-On, Then Scale: Operate hands-on initially — owning execution, experimentation, and delivery — with scope to help shape and scale the growth function as Attio continues to grow
Application process
- Initial Conversations:
- 30-minute introductory call with a member of our Talent team
- 30-minute introductory chat with our VP Marketing
- Core Interviews:
- 30-minute interview with our VP Sales
- 90-minute in person workshop with our VP Marketing and Senior Growth Marketing Manager
- Final Stage:
- 30-minute closing conversation with our CEO
- Optional team meet-and-greet (on request)
- Offer call (if it’s a mutual fit)
Salary benchmarks
Our take
The world of business software boasts countless tools, but Customer Relationship Management (CRM) hasn't caught up to technological innovations such as Large Language Models. These often clunky, unloved platforms stand at the heart of millions of operations, yet fail to capture the flexibility needed for modern commerce.
Aiming to revolutionise the way we interact with customers and manage relationships, Attio steps in to break free from the archaic CRM mold and build a system that's intuitive and adaptable. Prioritising live data insights and collaboration, Attio allows users to make informed decisions based on the ever-changing needs of their customer base. Its platform understands, learns and adapts to a company's data, creating a closed-loop system where every action will feed back, informing future decisions and constantly refining its understanding of a business.
With impressive Series B funding, Attio is on a direct path to further refine its platform, attract top talent, and ultimately, usher in CRM to the AI era. The future looks bright for Attio, with its innovative approach and growing momentum, the company stands poised to rewrite the rules of customer engagement and allow businesses to forge deeper, more meaningful connections with their clients.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Aug 2025
$52m
SERIES B
Aug 2024
$33m
SERIES A
Total funding: $142.8m
Company benefits
- 25 days holiday, plus any extra public holidays you get where you’re based
- Equity in an early-stage tech company on an incredible trajectory
- Remote first, with a space in London for events, content creation, and those who like an office
- Regular team events, including our annual offsite, team sessions and dinners
- Discretionary training and productivity budgets
- Apple hardware
- Enhanced parental leave
- Private Healthcare
- Cycle to work scheme
Company values
- Build with love
- Context over control
- Challenge ideas, not people
- Break it down, amp it up
Company HQ
Farringdon, London, UK
Leadership
Nicolas Sharp
(CEO)Nicolas Sharp is the founder and CEO of Attio, the AI CRM.
Alexander Christie
(CTO)Alex Christie is CTO and co-founder of Attio, the AI CRM. Alex defines the company’s strategic product vision and oversees the development of its platform.
People progressing
Joined as a Software Engineer in 2019. Promoted to Senior in 2021 and Staff in 2023.
Joined in 2024 as a Design Engineer, promoted to Senior Design Engineer in 2025.
Joined Marketing in 2019. Promoted to Growth Marketing Manager in 2021, Head of Growth and Brand in 2023, and VP of Marketing in 2025.
Joined in 2023 as Marketing Specialist. Promoted to Marketing Associate in 2024, and Senior Marketing Associate in 2025.
Diversity, Equity & Inclusion at Attio
- We're dedicated to building a company that champions the diverse world we live in. That means hiring a team rich in diverse backgrounds, perspectives and ideas
- We're committed to equal opportunity and treatment in all aspects of recruitment, selection and employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age or disability
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