Senior Manager of Performance Marketing, Expedia Group
App Analytics
Online travel shopping company
Open for applications
Online travel shopping company
1001+ employees
Open for applications
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Master’s or Bachelor’s in Computer Science/Mathematics/Engineering/Statistics or related technical field, or equivalent related professional experience in applied analytical and statistics
- 8+ years of relevant experience in tech and highly analytical environment
- Able to identify methods for collecting data, performing advanced data analyses, articulating findings with strong hands-on approach
- Experience managing online growth marketing channels (SEM, paid app, etc) including optimization of complex auctions at scale
- SQL/ Tableau expertise - Python or R is a plus
- Excellent presentation and communication skills
- Advance understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)
- Seasoned team leader who guides employee’s development, prioritizes team morale and productivity
- Knowledge about mobile measurement best practices and app analytics platforms such as Branch, Appsflyer, etc is a plus
What the job involves
- Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies
- This is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space
- We partner closely with Google, Facebook, Apple, and Play Store to power app installs
- In this role you will lead a team of Performance Marketing Managers to manage and optimize a global P&L for paid app marketing
- You will establish principles and the long-term vision to lead the highly data driven paid app team with clear goals
- You will influence various teams cross functionally including finance, data science, brand creative, product and engineering to drive your channels success
- You have ownership of paid app performance and will communicate trends and drivers to senior leadership
- Lead and mentor a team of Managers and Analysts
- Own budget management and run ROI steering assessments independently
- Use your analytical expertise to draw relationship between data and performance, size opportunities to drive actions
- Independently develop channel strategy and testing roadmap, determine different phase milestones and priorities
- Lead process improvements and identify opportunities for operation automation
- Implement reporting and dashboards
- Proactively share industry trends, test results, partner updates, stay on top of the evolving app industry
Application process
- End Date: March 21, 2025
Salary benchmarks
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- Private Health Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
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