Account Executive, Tatari
Brands
$125-165k
OTE
75% Base + 25% incentive bonus plan + Equity
2 days a week in office
Data driven TV advertising and reporting
Posted today
Data driven TV advertising and reporting
201-500 employees
Posted today
$125-165k
OTE
75% Base + 25% incentive bonus plan + Equity
2 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 2+ years experience in B2B performance advertising sales (preferably linear or CTV)
- Demonstrated past success achieving revenue objectives
- Ability to tell a story with data, and clearly communicate technical terms and concepts
- High motor to keep pace with fast moving clients to quickly grow the business
- Strong sense of ownership, self-motivated, driven and able to work independently as well as fostering a collaborative environment
- Great presentation and listening skills—you come prepared to every meeting
- Experience with CRM software is a plus (we use Hubspot)
- Bachelor’s degree required
What the job involves
- We are looking for a “hunter” Account Executive to be part of the Client Development team to drive new business growth at Tatari.
- In this role, you will be integral to all stages of the sales cycle from initial strategy and pipeline generation to deal negotiation and close.
- The ideal candidate will have knowledge of both the TV advertising industry coupled with previous sales experience at a media or adtech company
- Drive leads, grow the pipeline, push deal progression, and meet sales quotas
- Focus on acquiring clients that are doing at least $10M in ARR, helping them transition or expand into TV advertising
- Understand the mindset of performance/growth marketers in order to deliver compelling sales presentations tailored to prospects
- Negotiate business terms with decision-makers and executives
- Work closely with the Client Services and Media Buying teams to strategically support account growth–helping them transition or expand into TV advertising
- Effectively communicate with Client Development leadership regarding pipeline, activities, customer needs, and other business opportunities
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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