Digital Marketing Manager, Summer

• 3–5 years of hands-on digital marketing experience, ideally at a startup or growth stage company
• Proven experience with LinkedIn advertising, Google Ads, SEO and email marketing
• Strong analytical skills with experience pulling insights from Google Analytics, social dashboards and digital campaign data
• Experience managing marketing automation, tracking campaigns, and measuring lead-gen ROI
• Excellent communication skills and ability to work cross-functionally (with product, content, sales, customer success)
• Highly organized, self-driven, able to juggle multiple campaigns and deadlines while maintaining attention to detail
• Excellent writing skills to support content creation, including email copy, social media, and web copy

Desirable

• As the Digital Marketing Manager, you’ll be a key member of the marketing team reporting to the Director of Marketing
• You’ll lead digital execution across two core audiences: prospective partners (HR and government leaders evaluating student loan benefit solutions) and end users, the individuals who turn to Summer for help managing and reducing their student loan debt
• You’ll take the lead on executing digital campaigns across social media, email, and paid channels to build awareness, generate leads, and keep users engaged
• You’ll also track performance data, support conference logistics, and collaborate closely with teammates to continuously improve how we reach and inspire our audiences
• In this role you’ll have a major impact and opportunity to help scale our growth engine
• Execute paid and organic social media campaigns to reach prospect and end user audiences
• Manage Google advertising to drive prospect and end-user traffic and conversions
• Develop and implement SEO and GEO initiatives to improve organic traffic, ranking and local presence
• Help build and implement email sequences and nurture workflows that support acquisition and engagement
• Track, analyze and report on website analytics, social media metrics and campaign performance; deliver insights and optimization recommendations
• Support conference participation: logistics (booths, swag, shipping), pre-event digital promotion, on-site support as needed, and post-event follow-up campaigns
• Continuously test, optimize and document digital campaigns to improve cost-per-lead, conversion rates and funnel velocity
• Help guide marketing budget and spend for advertising and brand awareness initiatives
• Summer is a remote-first company with team members across the U.S. We collaborate asynchronously and meet virtually each week, with in-person gatherings for key moments during the year