CRM Technical Executive, Spotlight Sports Group

Salary not provided

SQL

Looker

Segment

Snowflake

Braze

Junior and Mid level

London

Sports betting experiences

Job no longer available

Sports betting experiences

201-500 employees

B2BAdvertisingSportsMedia

Job no longer available

Salary not provided

SQL

Looker

Segment

Snowflake

Braze

Junior and Mid level

London

201-500 employees

B2BAdvertisingSportsMedia

Company mission

To add value to global sports betting experiences, with a trusted, market-leading offering, and embed premium content, marketing, and affiliate partnerships into their platforms.

Job

Company

Role

Who you are

Advanced working knowledge of Braze (or equivalent CRM system) across campaign programming, conditional logic, a/b optimisation, data management and identifying customer-level insights
Direct experience in the delivery of automated CRM communications across multiple platforms and channels
Proficient in managing data pipelines and utilising Braze Currents is preferred
Experience with SQL or similar analytical languages is preferred
Exceptional data management skills
Experience with Segment and Snowflake a plus
Comfortable with ambiguity and creating processes in complex environments to drive progress
Superb ability to interpret technical results and communicate insights effectively to non-technical stakeholders and senior leadership
Meticulous attention to detail regarding data mapping, testing, and quality assurance
Results-driven marketer with proven quantitative and analytical skills

What the job involves

Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports
With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips
We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers
ICS-digital, an international marketing agency including ICS-translate, also operates under the group
The CRM Technical Analyst is responsible for owning the infrastructure, data pipelines & cleanliness, technical implementation and reporting dashboards of our CRM campaigns, specifically within Braze, ensuring that they are seamlessly integrated to drive highly personalised and segmented campaigns
Serve as a bridge between CRM and our development teams to aide the implementation new technical features
Own and develop Looker and Braze reporting dashboards, translating raw data into actionable insights
Own the technical implementation of campaigns in Braze, primarily for multi-stage, automated canvas flows that are highly segmented and deliver key business personalisation goals
Analyse customer data to identify trends, behaviours, and opportunities that support strategic decision making
Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals
Keep abreast of industry trends, best practices, and emerging technologies in CRM and personalisation to drive continuous improvement and innovation

Salary benchmarks

Our take

Spotlight Sports Group is a global leader in sports betting, horse racing, and fantasy sports content. Building on the legacy of the Racing Post, the company has spent decades delivering cutting-edge tech, content, and media solutions to the world's top betting operators.

The company offers a wide range of products designed to engage and educate its users. Its Halo Content Destinations provide content experiences in any language, tailored to any sport. Additionally, Spotlight's market-leading pre-play, in-play, and horse racing insights can be seamlessly integrated into betting platforms, offering real-time value and enhancing user engagement.

To bolster its ongoing success, it has partnered with FTN Network and Betfred, along with expanding its role in covering prominent horse racing shows. These developments further solidify Spotlight's stronghold within the industry and it will be interesting to see what it will do next.