Sales & Business Development Lead, Pinata
Enterprise & Developer Growth
$119-141k
+ Equity. This role is Eligible for variable compensation tied to performance, which will be finalized based on experience, competencies, and market data during the interview process
Crypto's file storage.
Be an early applicant
Crypto's file storage.
1-20 employees
Be an early applicant
$119-141k
+ Equity. This role is Eligible for variable compensation tied to performance, which will be finalized based on experience, competencies, and market data during the interview process
1-20 employees
Company mission
Pinata makes it simple to store and retrieve media on IPFS.
Role
Who you are
- This role is ideal for someone who thrives in early-stage startups, is eager to build sales playbooks from the ground up, and is excited about driving revenue growth in a highly technical market
- 4+ years of experience in technical software sales in a startup or Series A/B environment
- Proven track record of closing deals and driving revenue in SaaS or developer tools
- Experience leading GTM strategy and outbound sales automation
- Ability to work autonomously in a fast-paced startup environment
- Strong understanding of developer personas, technical buyer journeys, and sales motions
- Prior experience with partnership development and building early-stage sales operations from the ground up
Desirable
- Familiarity with Web3, blockchain, or decentralized technologies is a plus but not required
What the job involves
- As our sole GTM hire, you will be critical in transitioning our sales from founder-led to a structured, scalable process
- You’ll be responsible for owning the full sales cycle, closing deals with developer and enterprise customers, and designing a repeatable go-to-market strategy
- Own the full sales cycle, from prospecting to closing deals with enterprise and developer customers
- Define and execute a scalable GTM strategy, transitioning from founder-led sales to a scalable, sales-driven strategy
- Build an automated outbound strategy to drive predictable pipeline growth
- Establish partnerships with agencies and technology platforms to expand market reach
- Work closely with the CEO & VP of Product to ensure alignment between sales, product, and marketing strategies
- Define and track key sales KPIs, optimizing strategies for rapid iteration and growth
- Within the first 6-12 months, you will:
- Close significant enterprise deals to validate and grow our revenue model
- Build the foundation for a repeatable, scalable sales process
- Generate momentum in outbound sales and developer engagement
- Lay the groundwork for hiring and scaling the GTM team as revenue grows
Application process
- Pinata follows a structured interview process. If we move forward with your application, our typical interview process for this role includes:
- 30-minute Introductory Chat with our Head of People & Operations to understand what you’re looking for, discuss the role, and assess mutual fit
- 30-minute Alignment Conversation with our CEO to discuss your experience and Pinata
- 1-hour Behavioral Interview with our VP of Product and CEO to dive deeper into your sales experience and expectations for this role
- Potential take-home assignment or chat with our investors
- Reference Check
Our take
The ever-developing blockchain landscape has given birth to NFTs in recent years, providing an opportunity for customers to invest in art and for creators to earn money from their work. However, the early stage industry currently relies on large-scale NFT marketplaces with high fees, slow uploads, and limited customization tools, leading many to consider developing their own NFT platform.
Pinata provides an NFT marketplace creation and management system for creators, focussing heavily on facilitating flexible, scalable, and customizable features for brands. The company differentiates itself from competitors by offering rapid and secure IPFS uploads, gated content features, brand marketing tools, and optimized video and image streaming.
Whilst the plethora of NFT marketplaces will present themselves as serious competitors against Pinata, the company by solving the scalability, monetization, and personalization challenges that brands usually face. The platform is also uniquely designed around social media integration, providing link-shortening tools and content branding templates to optimize the visibility and quality of NFTs shared via social platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
43% female employees
Company
Funding (last 2 of 3 rounds)
Jul 2022
$18m
EARLY VC
May 2021
$3.5m
SEED
Total funding: $21.6m
Company benefits
- Ability to work remotely from anywhere you have work authorization
- Health, dental, and vision insurance benefits
- Flexible paid time off
- Annual wellness stipend
- Annual learning stipend
- 18 weeks parental leave for full-time, salaried employees, including birth, adoption, or surrogacy
- Meaningful equity for full-time, salaried employees
- 401(k) plan with employer match
Company values
- Empower
- Integrity
- Counter-Culture
- Intentional
- Whimsical
Company HQ
Midtown Crossing, Omaha, NE
Leadership
Diversity, Equity & Inclusion at Pinata
- Our team spans several countries and each of us offer unique perspectives. We believe in treating everyone with respect and providing an environment where everyone can be their authentic self.
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