Senior Product Marketing Specialist, Wolters Kluwer

Campaign Management, Health

$95.6-133.8k

Salary applicable for candidates based in CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA, may vary in other locations

Excel

Salesforce

Smartsheet

Senior and Expert level

Boston

Chicago

Denver

New York

More information about location

2 days a week in office

AI-powered solutions for professionals

Job no longer available

AI-powered solutions for professionals

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Job no longer available

$95.6-133.8k

Salary applicable for candidates based in CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA, may vary in other locations

Excel

Salesforce

Smartsheet

Senior and Expert level

Boston

Chicago

Denver

New York

More information about location

2 days a week in office

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Company mission

To help customers make critical decisions every day by providing expert solutions tha to combine deep domain knowledge with technology.

Job

Company

Role

Who you are

Bachelor’s degree in business, Marketing, or a related field, or equivalent work experience
5+ years of product marketing experience, preferably in B2B technology or healthcare industries. Preference is given to candidates with healthcare SaaS software experience
Track record in taking new products to market and achieving market share growth with current products
Ability to make data-driven decisions that influence and evolve strategic plans
Ability to quickly learn new technologies and communicate their value proposition
Project management skills
Agility and speed in delivering content writing and ability to translate complicated ideas into language easily understood by others required
Comfortable presenting to multiple audiences, including internal and external stakeholders
Ability to work well in a cross-functional team environment and work effectively with remote team members required
Excellent attention to detail and project management skills, managing timelines, balancing multiple projects with changing priorities simultaneously required
Analytical and creative capabilities, including proficiency with marketing technologies and use of data and statistics to assess marketing effectiveness
Experience with marketing automation, customer relationship management (SalesForce) and project management (SmartSheet) tools
Proficiency in Microsoft 365 tools, including but not limited to Word, Excel, Outlook, PowerPoint, Teams and SharePoint

What the job involves

Wolters Kluwer Clinical Surveillance & Compliance is seeking a Senior Product Marketing Specialist who will work as a liaison between the Pharmacy Compliance product, clinical, and sales teams, helping to bridge marketing needs, and clearly translate and communicate the solutions' technical features and capabilities into benefits and value propositions
You will be responsible for developing marketing plans to drive inbound marketing (lead generation), sales enablement, and thought leadership and assist in the design and execution of marketing campaigns, content generation, sales tools, tradeshows, advertising and events
This individual should have strong communication skills and the ability to collaborate with the marketing team and cross-functionally to develop the messaging, positioning, as well as comprehensive, integrated marketing campaigns required to drive revenue growth
Product Marketing Manager and cross-functional teams to support development of omnichannel campaigns aligned to customer pain points, market needs
This includes leveraging segment, buyer personas, use case and solution functionality knowledge to develop effective tactics for Wolters Kluwer's Simplifi+ Pharmacy Compliance suite
Ensure effective go-to-market planning and management: Support all elements of go-to-market initiatives to drive demand for Simplifi+ including product announcements, strategy, market research, target market analysis, outbound messaging, and value propositions, differentiation, sales training, and content development activity
Define distinctive differentiators for products based on target buyer analysis
Deliver a compelling vision that incorporates key input from customers, sales, product management, marketing communications, and others to influence product and solution marketing strategy and industry audiences
Analyze industry, customers, and competitive trends to identify threats and opportunities
Create compelling marketing assets in collaboration with subject matter experts to drive engagement of internal and external audiences
This might include website content, digital assets, virtual and live event content, advertising, hardcopy and electronic collateral, whitepapers, videos, and other marketing tools
Interact with customers during seminars, tradeshows, and in customer visits
Effective tradeshow, webinar and event management: Plan, develop and collaborate cross-functionally with internal teams on scheduled tradeshows and webinars
Manage all aspects of the events including logistics, team enablement, campaign development and summarizing results
Support customer retention initiatives in key accounts and leverage new business marketing and product/feature/partner campaigns to help cross-sell or upsell and service revenue goals
Cultivate a strong relationship with sales and lead generation: Collaborate cross-functionally to ensure sales and customer-facing teams’ readiness for product launches, and ongoing enablement that helps drive market adoption and sales success
Work closely with the sales organization to understand the selling process and develop effective sales tools
Identify needs and manage external vendors to support business goals

Our take

For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.

While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Glassdoor (3.7)

Company

Company HQ

Alphen aan den Rijn, Netherlands

Leadership

Nancy McKinstry

(CEO & Chairman of the Executive Board, not founder)

Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.

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