Marketing Director, BetterUp
EMEA
2+ days a week in office
AI-driven employee coaching platform
Be an early applicant
AI-driven employee coaching platform
1001+ employees
Be an early applicant
2+ days a week in office
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- 10+ years of B2B marketing experience, ideally in SaaS or technology sectors, with proven success leading across multiple EMEA markets
- Demonstrated ability to build and scale marketing programs that drive measurable business impact in partnership with Sales
- Experience leading marketing for a US-based global technology startup and adapting strategy for regional success
- Deep expertise in demand generation, ABM, field marketing, and localized content strategy
- Track record of operating both strategically and tactically in fast-paced, high-growth environments
- Strong leadership, collaboration, and communication skills — able to influence across global teams and executive stakeholders
- Analytical mindset, financial acumen, and fluency in key marketing platforms (Salesforce, Marketo/HubSpot, 6sense/Demandbase)
- A growth mindset and deep cultural intelligence across EMEA markets
- Willingness to be in the London office at least two days a week, travel across EMEA and periodically to the US
What the job involves
- We are a hybrid company with a focus on in-person collaboration when necessary
- Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month
- Our Europe hub locations are London, UK and Amsterdam, NL
- Please ensure you can realistically commit to this structure before applying
- We’re seeking a bold, hands-on, and strategic Marketing Director, EMEA to lead our regional marketing efforts from London
- You’ll be the senior marketing leader for BetterUp across Europe, responsible for accelerating brand awareness, demand generation, and revenue growth across our key markets
- You will play a pivotal role in shaping and executing our regional marketing strategy
- Your leadership will drive the expansion of BetterUp’s presence in the dynamic and rapidly evolving EMEA market — helping us reach more organizations and individuals with our mission of human transformation
- As the EMEA marketing leader, you’ll report directly to the SVP of Marketing and serve as a key member of both the regional and global marketing leadership teams, ensuring tight alignment between marketing initiatives and sales objectives
- You’ll own the integrated EMEA go-to-market plan across demand generation, account-based marketing, events, content, and product marketing
- You’ll build scalable programs that elevate our brand presence, strengthen our market position, and accelerate growth across diverse audiences
- This is a rare opportunity to build a high-performing regional marketing engine from the ground up, leading strategy and execution with autonomy, creativity, and impact
- Lead the Regional Marketing Strategy: Own the end-to-end EMEA marketing plan — driving both brand awareness and pipeline growth through integrated, data-driven initiatives
- Be a Strategic Operator: Translate global priorities into regional strategies that fuel measurable business growth, customer engagement, and long-term brand equity
- Drive Demand at Scale: Partner with Sales and Revenue Marketing to build demand generation, ABM, and field programs that influence high-value accounts and accelerate revenue
- Champion Local Relevance: Tailor our message, campaigns, and experiences to the unique cultural and business nuances across EMEA markets
- Build Executive Visibility: Represent EMEA marketing in global leadership forums, bringing regional insight and innovation to the global go-to-market strategy
- Deliver Exceptional Experiences: Oversee flagship events, executive roundtables, and thought leadership activations that position BetterUp as the category leader in human transformation
- Measure and Optimize: Use analytics and insight to track ROI, performance, and growth across every channel and market
- Build and Scale the Team: Recruit, develop, and inspire a world-class regional marketing organization as the business scales
Salary benchmarks
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially when it comes to improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalized video coaching sessions and career development services, providing support in areas often neglected by employers such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success, and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. The multi-unicorn company has ample opportunity to see further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company HQ
Govalle, Austin, TX
Leadership
Alexi Robichaux
(CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
Share this job
View 13 more jobs at BetterUp