Director of Growth Marketing, Maven Clinic
$170-200k
Plus equity
Virtual clinic for women's and family health
Posted today
Virtual clinic for women's and family health
1001+ employees
Posted today
$170-200k
Plus equity
1001+ employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- Focus on pipeline and revenue targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful campaigns that drive high-quality leads, marketing qualified accounts, and quality pipeline
- History of leading high-performing campaigns: Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing partner with digital marketing, content, brand, product marketing, and marketing ops teams to create campaigns that resonate with target personas and address pain points at each stage of the buyer's journey
- Effective Team Leadership: Lead and mentor a high-performing team, fostering a culture of continuous improvement, innovation, and accountability
- Elevated Brand Presence: Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences
- Experience: 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth
- Expertise: Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, and content marketing
- Technical Skills: Analytical Mindset: A data-driven leader with strong quantitative and analytical skills to guide strategic decisions
- Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus
What the job involves
- Maven is looking for a strategic and results-oriented Director, Growth to lead our demand generation efforts to drive pipeline and revenue growth
- As the Director of Growth, you'll be responsible for developing, executing, and optimizing the growth marketing strategy and integrated campaigns across multiple channels to generate qualified leads, marketing qualified accounts, and increase revenue
- Working closely with cross-functional teams, including content, product marketing, sales, account based marketing, design, events, and marketing ops, you'll design strategies that target our ideal customers, nurture them through the buyer's journey, and convert them into loyal clients
- Strategy & Planning:
- Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, marketing qualified accounts, pipeline, and revenue
- Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs
- Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency
- Campaign Management:
- Lead the planning, development, and execution of integrated marketing campaigns across multiple distribution channels, including email marketing, paid media, SEM, display, and paid social
- Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis
- Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis
- Funnel Optimization & Lead Management:
- Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively
- Collaborate with the marketing ops, rev ops, sales teams to optimize lead quality and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process
- Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization
- Analytics & Reporting:
- Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI
- Forecast demand generation results and track progress against KPIs and revenue goals
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its digital health model is intended to make healthcare services more accessible, supporting those that have been marginalized by the traditional healthcare system.
The company's online pregnancy, fertility and pregnancy clinic gives its users access to holistic care. As part of the burgeoning digital health market, Maven is not without competitors, but where it stands out is in focussing on underserved groups.
Maven has received significant funding and continues to expand its services, for example into the treatment of postnatal depression and the earlier identification of pregnancy risks. As the company grows, it will continue to focus on enhancing its cultural flexibility as it expands support networks across all stages of family and reproductive life.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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