Senior Marketing Manager, The Bouqs Company
Paid Social & Brand Media
$110-130k
+ Equity Package
Eco-friendly flower delivery
Be an early applicant
Eco-friendly flower delivery
21-100 employees
Be an early applicant
$110-130k
+ Equity Package
21-100 employees
Company mission
To provide a network of sustainable and transparent flower farmers to provide fresh and sustainable flowers for every occasion.
Role
Who you are
- This individual should be passionate about testing and iterating to unlock insights and growth
- 5+ years of digital marketing experience in paid social media, including 1+ years of management experience
- Bachelor’s Degree or equivalent in a related business or communications field
- In-depth knowledge and hands-on experience with Meta and Tik Tok
- Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights into easily digestible recommendations
- Experience leading highly collaborative cross-functional teams in a fast-paced environment
- Hyper-analytical, with a positive, entrepreneurial spirit
- Deep knowledge of social media channels, trends, and culture of existing and emerging platforms
- Avid user of social media channels and solid understanding of current feature set; an appetite for being the first to new product features
- Strong creative instincts- ability to write copy, an eye for aesthetics and branding
- Knowledge of Adobe Suite, photo and video capabilities
- Ability to create content (static and video) to support paid campaigns, organic social, etc. is a plus!
What the job involves
- The Bouqs Company is changing the world one bouquet at a time
- We are looking to hire an experienced, results-driven Senior Marketing Manager to lead strategy and execution for paid social and paid influencer campaigns
- This role thrives at the intersection of data and creativity, understanding campaign performance and brand storytelling
- The Senior Marketing Manager will also oversee a direct report for organic social and influencers and support upper funnel media (CTV, display)
- This position reports into the VP of Performance Marketing
- Develop and implement data-driven strategies across paid social media and influencer marketing campaigns to achieve upper funnel objectives, executing full-funnel and conversion focused campaigns across Meta and Tik Tok
- Oversee agency and vendor management for CTV and Display channels
- Plan, allocate, and manage budgets for marketing channels overseen under this role, including technology, agency fees, media expenses, and platform fees to maximize marketing effectiveness
- Manage and nurture relationships with existing platform partners (like Meta and Tik Tok) to ensure seamless execution and adoption of industry best practices, proactively identify new partners and vendors to test and add to the mix
- Own performance evaluation, contract negotiations, etc. to ensure alignment with campaign goals and maximize ROI
- Manage, coach, and mentor the Social Media Manager, ensuring alignment of organic and paid marketing, content strategy, and oversee influencer outreach
- Run goal setting and recommendations for real-time program optimizations, conducting rigorous testing, analysis/measurement, optimizations, and reporting of results
- Remain up to date on new technology, platform enhancements, macro trends and competitor activity to apply to strategic plans
- Work with cross-functional departments to tell brand and product stories support relevant areas of the business
Application process
- We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us
Our take
Giving flowers has always been a sign of affection and appreciation, but sustainability and care for land and farmers haven’t always been at the forefront of this industry. The Bouqs Company is changing that dynamic by partnering with farmers who prioritize ethical farming practices that minimize waste and recycle water.
It's a farm direct company, a smart move in a world of wilting bouquets and a major disruption to the $100 billion global floristry industry. By connecting farms and a curated network of florists directly to consumers, the company interrupts the traditional supply chains by eliminating overhead costs like warehouses, importers, distributors, and auctioneers. This direct partnership model also helps sets itself apart from competitors such as Farmgirl and UrbanStems.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$23m
LATE VC
Feb 2020
$30m
GROWTH EQUITY VC
Total funding: $111.6m
Company benefits
- Health, Dental & Vision with 100% employee coverage
- 401k Matching
- Three Weeks Paid Vacation
- Discounts on The World’s Best Flowers (obviously!)
Company HQ
Marina del Rey, CA
Leadership
John Tabis
(Chairman of the Board)After completing an MBA from UCLA, was the Director of Corporate Brand Development and Innovation at The Walt Disney Company and then the Vice President of Brand, Strategy and Corporate Development at ShoeDazzle. Continues to be an Adjunct Professor at UCLA Anderson School of Management.
Juan Pablo Montufar
(Chief Floral Officer)After completing an MBA from the University of Notre Dame, they became a Research Associate at Neugenesis Corporation and was a Consultant in Finance for the CUNA Mutual Group. Before co-founding The Bouqs Company, Former Director of Sales and Operations at Fiorentina Flowers.
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