Director of Growth Marketing, Talkiatry

• 7+ years leading acquisition marketing for rapidly growing brands
• Proven track record of strong cross-functional partnerships with technology and finance teams
• Demonstrated thought leadership and a history of effectively communicating and collaborating with executive stakeholders
• Experience leveraging A/B and multivariate testing to optimize and continuously improve channel performance
• Analytical approach to performance marketing and decision making
• In-depth understanding of the marketing funnel and the roles different channels play within the acquisition journey

Desirable

• Talkiatry’s Marketing team is seeking a Director of Growth Marketing to lead our paid acquisition strategy across all channels
• Reporting to our VP of Growth Marketing, this role will be a high-visibility role frequently collaborating with Product, Finance, Data, and Creative
• This role will also be responsible for managing our marketing agencies and vendors, ensuring we have the resources needed to execute on acquisition targets for 2024 and beyond
• Lead patient acquisition strategy across all online & offline marketing channels, driving a direct and measurable impact on business goals
• Partner with Data team to evolve measurement strategy and growth analytics, including but not limited to MTA, incrementality testing, multivariate experiments, and predictive LTV modeling
• Oversee budget planning and forecasting, including establishing KPIs and targets in partnership with Finance
• Oversee cross-channel creative testing, collaborating with Talkiatry’s internal creative team as well as our agency partners
• Lead relationship with Talkiatry’s performance marketing agency & media planning agency