Senior Staff Product Designer, Gusto
Growth Onboarding
$172-253k
Automated payroll, benefits & HR platform
Open for applications
Automated payroll, benefits & HR platform
1001+ employees
Open for applications
$172-253k
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- 10+ years of experience in end-to-end product design, with a deep focus on onboarding and setup workflows within B2B and multi-product SaaS environments
- Expertise in mobile responsive design, with a strong portfolio of web-first solutions; native mobile design experience is a plus
- Expertise in mapping and simplifying complex workflows, considering various touchpoints across devices, channels, and organizational roles
- Deep understanding of B2B customer personas, including decision-makers, administrators, and end-users, with the ability to design for their unique goals and workflows
- Proficiency in content design, crafting clear, concise, and actionable in-product copy to support user success
- Analytical and research-driven, using a mix of qualitative insights, user research, and behavioral data to inform strategies, prioritize decisions, and optimize the journey
- Experience with service design, with awareness of how onboarding connects to adjacent touchpoints such as email, chat, sales, and support
- Experience with design systems, ensuring scalable and consistent design patterns
- Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction
- Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives
- Track record of mentoring and coaching other designers
Desirable
- Experience working on onboarding for financial, HR, or workflow-heavy tools
- Experience partnering with Marketing teams on campaign-led or lifecycle-aware onboarding efforts
- Native mobile design experience
What the job involves
- As a Senior Staff Product Designer focused on Onboarding, you’ll lead design to craft an onboarding experience that meets the needs of Gusto’s diverse customers from day one
- You’ll design streamlined, personalized onboarding flows that help small business owners and their teams quickly understand, set up, and unlock value from our multi-product platform
- This is a critical moment in the customer lifecycle—and you’ll play a key role in shaping how we meet customers where they are, no matter their background, goals, or device
- You’ll partner with cross-functional peers in Product, Engineering, Research, Data Science, and Marketing to ensure a cohesive and seamless onboarding experience across channels and touchpoints
- You’ll leverage your depth in UX, systems thinking, service design, and responsive design—along with a strong orientation toward business outcomes—to make getting started with Gusto as effortless and empowering as possible
- The Growth team at Gusto is responsible for the entire customer funnel—from the moment someone learns about Gusto, to deciding to use it, to onboarding and setup, all the way through to helping existing customers discover, adopt, and engage with the right products over time
- Our work is rooted in a user-centric, value-led approach to growth—prioritizing trust, clarity, and impact at every stage
- As a key contributor, you’ll collaborate closely with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business, working together to shape critical moments across the customer journey
- Design a personalized onboarding experience: Create a seamless and intuitive onboarding process tailored to customer needs, ensuring people can quickly understand, set up, and gain value from our products
- Collaborate across journeys and platforms: Work with Growth, Core Experiences, Sales, and Marketing partners to create an integrated experience across desktop and mobile web. Native mobile familiarity is a plus
- Map complex workflows: Simplify and orchestrate interconnected setup tasks across multiple products, ensuring customers feel confident and supported along the way
- Optimize the journey: Use A/B testing, customer research, behavioral analytics, and qualitative insights to refine onboarding strategies, improving conversion rates and time-to-value
- Design at scale: Use and contribute to our design system to build scalable components and patterns that support consistency and efficiency
- Holistic service design: Design with marketing, sales, and customer support needs in mind so you can deliver a cohesive and logical flow from first contact to activation
- Champion quality and accessibility: Ensure that every onboarding touchpoint is accessible, inclusive, and thoughtfully crafted for diverse user needs
- Commitment to craft: Maintain a high standard of excellence in UX, systems-thinking, service design, and content design, ensuring all solutions are both functional and elegant
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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