Associate Brand Manager, Harmless Harvest
$85-105k
Office located in Oakland, SF
Organic coconut water & beverages
Job no longer available
Organic coconut water & beverages
101-200 employees
Job no longer available
$85-105k
Office located in Oakland, SF
101-200 employees
Company mission
To provide customers with high-quality, healthy foods and beverages, while being good for the planet.
Role
Who you are
- 1-2 years of brand management experience required; CPG experience preferred
- MBA an asset
- Agility: ability to adapt quickly to different teams and Brand missions, driving for performance and providing business continuity
- Flexibility: open to supporting various projects (of various size/scope, etc) and consistently changing focus area via short-term assignments
- Strong communication and storytelling skills (written and verbal)
- Proven leadership capability
- Collaborative team player, with experience leading cross-functional teams
- Strong business acumen
- Results oriented and able to respond quickly to changing marketplace dynamics
- Strategic influencing abilities and interpersonal skills
- Ability to analyze / lead the business from a marketing and general management perspective
- Strong MS PowerPoint and Excel skills
- Make the impossible, possible – someone who is resilient, optimistic, and determined
- Protect the most vulnerable – someone who is compassionate, empathetic and acts with integrity
- Craft incredible things – someone who is creative, passionate, with keen attention to detail
- Act with heart – someone who is kind, generous and respectful
What the job involves
- The Harmless Harvest Associate Brand Manager will be a key member of our Marketing team, who can adapt to new environments and teams and has the passion to work on a brand that will bring a positive impact to the world.
- This role will include managing high impact projects, including but not limited to marketing campaign planning, product renovation, line extension launches, brand design, enterprise strategies, and the day-to-day business activity (e.g., sales performance analysis, volume forecasting, budget management, etc.)
- The ideal candidate will be analytical and strategic, able to turn data findings into strategically crafted stories to influence senior leaders. They will demonstrate leadership of their responsibilities and projects, acting pragmatically and influencing across the organization to deliver with excellence.
- They will be a growth-minded contributor who demonstrates grit and empathy, thinks and acts in a disciplined, yet disruptive way, and who can thrive in a fast-paced, dynamic environment
- Supporting in annual brand planning, acting as the voice of the consumer and advocate for the brand to deliver strong plans that grow the business
- Identifying key trends and analyzing market opportunities
- Developing strong stories to sell in product ideas both internally and externally
- Serving as the “hub-of-the wheel” to drive Collaboration with cross functional teams to develop and execute multiple projects in parallel
- Building effective trust and relationships with key internal and external partners
- Managing budget in close collaboration with finance and marketing team
- Partnering with Brand team and key cross-functional stakeholders to manage media campaigns and Integrated marketing execution, tracking, reporting and optimization
- Responsible for critical portfolio management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders
- Serving as the voice of the business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc requests
- Contributing a strong POV on media strategies and consumer targeting to guide tactical planning efforts
Our take
A business with a strong ethical statement, Harmless Harvest provides coconut-based products such as coconut water and coconut yogurt alternatives. It upholds fair trade principles throughout its supply chain and markets itself as an ethical brand.
Coconut water is already a massive product in the US, and the company is setting itself aside from its competitors with fair trade principles and by providing micro-filtered coconut water, as opposed to thermally pasteurized.
With ethical products soaring in popularity, as climate change and human rights movements push companies to make the right choices, Harmless Harvest's pre-emptive focus on fair practice and low impact should give it a leg-up in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (1 round)
Feb 2018
$30m
LATE VC
Total funding: $30m
Company benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Remote Opportunities
- Wellness Resources
Company HQ
Downtown, Oakland, CA
Leadership
Justin Guilbert
(Co-Chairperson of the Board)Having taken an MBA at INSEAD, they founded Harmless Harvest in 2009. They currently serve as co-Chairperson, alongside being a Chairman at Intraloop and Goodfish, and co-CEO of BRAVO SIERRA.
Douglas Riboud
(Co-Chairperson of the Board)They also studied for an MBA at INSEAS, before serving as VP of Lazard and co-founding Harmless Harvest with Justin. They co-founded GOODFISH together in 2017, serving since as CEO.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job