Localization can be a headache for companies shipping products to new markets, involving lengthy manual work and highly general tools like Excel. Add to that the complexities of updating localization strategies to align with new agile software development methods, and it can prove a real hurdle for companies looking to expand their global footprint.
Lokalise allows for localization to be centralized and knitted more tightly into the development process, anticipating pernickety issues like formatting errors thrown up if translations require more space in the target language. This is a substantial development on translation-only services, but it’s becoming an industry standard also offered by competitors like RWS and Memsource.
What will help Lokalise compete is a strong customer roster, which includes major enterprises like Revolut, Virgin Mobile and Starbucks. It’s helped Lokalise cause a stir in the industry, and with global expansion on the rise across all major sectors, it should help the company continue its already impressive growth going forwards.
Steph
Company Specialist at Welcome to the Jungle