Product Marketing Manager, Storyblok
$102-154k
Salary based in the US and may vary in further locations. + VSOP
Headless CMS for developers, marketers, and content creators
Posted today
Headless CMS for developers, marketers, and content creators
201-500 employees
Posted today
$102-154k
Salary based in the US and may vary in further locations. + VSOP
201-500 employees
Company mission
To make it easier and faster for marketing and developer teams to deliver impactful digital experiences at scale. And have fun while they’re doing it.
Role
Who you are
- This is an ideal opportunity for a product marketer who thrives in a fast-paced environment, loves working directly with sales teams, and is passionate about improving conversion and deal velocity through better enablement
- A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven success creating sales enablement programs and collateral that drive results
- Deep understanding of the B2B sales process, especially in enterprise or mid-market environments
- Experience building messaging frameworks, positioning, and product narratives
- Strong knowledge of competitive intelligence practices and GTM motions
- Experience with CMS platforms, MarTech tools, or developer-focused software is a plus
- Strong cross-functional collaboration skills, particularly with Sales, Product, and Enablement teams
- Passion for technology and a deep understanding of customer and user needs in the digital experience space
What the job involves
- As a Product Marketing Manager at Storyblok, you will play a key role in bridging the gap between product and revenue teams
- Your primary responsibility will be to ensure our Sales teams have the positioning, messaging, and tools they need to confidently sell Storyblok’s solutions
- You’ll translate product features into customer-facing value propositions, lead the creation of impactful sales enablement assets, and collaborate closely with Product, Sales, and Talent Management & Development Teams to drive go-to-market success
- Your understanding of the B2B SaaS sales cycle, combined with your ability to turn complex technical concepts into compelling narratives, will be central to this role
- Sales Strategy and Execution: Develop and lead a comprehensive sales content & enablement strategy in partnership with Sales and Talent Management & Development
- Identify the tools, training, and messaging needed to support each stage of the sales cycle
- Drive alignment across Sales, Product, and Marketing to ensure consistent and effective communication of product value
- Build feedback loops from the field to refine messaging and assets continuously
- Messaging, Positioning, and Content Creation: Own and evolve product messaging tailored to different buyer personas and use cases
- Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates
- Ensure all materials are clear, on-brand, and aligned with current market dynamics
- Collaborate with the Design and Content teams to maintain consistency across all touchpoints
- Persona Development: Create detailed buyer personas around the marketing function to support our GTM team in tailoring and going to market as efficiently as possible
- Tailor messaging for specific target audiences to maximize resonance and engagement
- Competitive Intelligence: Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively in competitive situations
- Equip Sales with the insights they need to win deals and defend against common objections
- Performance Tracking and Optimization: Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates
- Regularly collect feedback from the Sales team to improve materials and surface new enablement needs
- Use data and insights to refine sales strategies and improve overall go-to-market effectiveness
Our take
A headless content management system (CMS) consists of a back-end that stores the content and a decoupled front-end display. This lets the content be streamed to any platform including apps, wearable devices or digital displays via an API. Compared to the other headless CMS solutions, Storyblok’s CMS provides highly customisable content blocks and visual editing tools. This gives developers the flexibility to build fast and reliable digital platforms. It is the first headless CMS to integrate such features into a modern headless architecture.
The company counts Pizza Hut, Adidas, UPC, Greggs and Decathlon amongst clients, alongside many thousands of solo developers that use their CMS. These are powering more than 74,000 projects across 130 countries.
Storyblok intends to use its new funding to expand its presence in the USA after its previous round accelerated expansion in key European markets including Germany and Ireland.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Hard working team
"As part of a scale-up, it takes all of us to achieve company goals. Everyone here at Storyblok knows that and are collaborate together to get it..."
Funding (last 2 of 4 rounds)
Jun 2024
$80.5m
SERIES C
May 2022
$47m
SERIES B
Total funding: $138.5m
Company benefits
- 💪 Flexible Work Environment
- 🌍 Remote Workforce
- 🌴 25 days of vacation
- 📯 Everyone has a voice
- 🍭 Diverse Team
- ✈️ Annual Team Meetup
- 📚 Education and Development Opportunities
- 💻 High-quality, cutting-edge, equipment
- 🏢 Shared offices worldwide
- 💡 Code of Conduct which supports our values
- 💰 Annual Discretionary Bonus
Company values
- Put customers first: Our commitment to providing joyful experiences and exceptional value to our customers is at the heart of every decision we make. So we pride ourselves on understanding their needs and working together to foster growth and shared success.
- Act like an owner: Honesty and transparency underpin everything we do, and we remain accountable for our work by grounding our decisions in data and facts. Every person at Storyblok is empowered to make impactful decisions that contribute to our collective success.
- Innovate boldly, adapt quickly: We love change, embrace fresh ideas, and respond fast to shifting market dynamics. We pivot swiftly when needed, yet stay focused on our goals, maintaining a balance between flexibility and stability to grow in a sustainable way.
- Be a problem solver: Our culture of trust lets us focus on finding solutions, rather than dwelling on problems. We prioritize action and resourcefulness, seeing challenges as an opportunity for improvement—and always approach them with a positive mindset.
- Learn and grow together: Storyblok is a collaborative and diverse space where every voice is heard. We prioritize action over discussion, driving automation and streamlining processes to maximize efficiency. Through curiosity and continuous learning, we support each other in personal and professional growth.
Company HQ
Rathausviertel, Linz, Oberösterreich
Articles
Leadership
Dominik Angerer
(Co-Founder & CEO)Previously spent 3 years progressing to senior web developer at Netural.
Alexander Feiglstorfer
(Co-Founder & CTO)Previously co-founded Xtech Commerce, and worked as a Senior Web Developer at Netural GmbH.
Diversity, Equity & Inclusion at Storyblok
- At Storyblok, our strength lies in our people. We are a global team of smart, compassionate individuals who thrive on tackling big ideas and figuring out the details along the way. With team members representing 47 nationalities across 40+ countries, we celebrate the diversity of thought, background, and experience that makes our company extraordinary. Our team isn’t just made up of talented professionals—we’re dreamers, explorers, and achievers. Among us, you’ll find a pro-moto racer, a music anthropologist, a marine biologist, running enthusiasts, snow bunnies, former cabin crew, and so much more. Each unique story adds depth to our collective identity and fuels the creativity and innovation we bring to our work. We believe that inclusion starts with creating an environment where everyone feels they belong and has the freedom to thrive, not just in their careers but in their lives. Work-life balance and personal growth are not afterthoughts here—they’re integral to how we operate. By embracing the unique contributions of every team member, we’re building a workplace where all voices are heard, respected, and celebrated. We are proud to be Storyblok—a company as dynamic and multifaceted as the people who make it. 🌍✨
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