Principal Product Marketing Manager, Red Canary
$158.8-200k
Eligible for participation in bonus program and a grant of stock options,
SaaS threat detection and security operations
Open for applications
SaaS threat detection and security operations
201-500 employees
Open for applications
$158.8-200k
Eligible for participation in bonus program and a grant of stock options,
201-500 employees
Company mission
To make security stronger, safer, and more comprehensive.
Role
Who you are
- 8+ years of B2B software marketing, including 3+ years product marketing for technical products in IT, data, AI, or cybersecurity (or equivalent transferable experience)
- Executive communication including proven written and verbal communication skills to senior stakeholders
- Experience translating complex technical concepts for non-technical audiences
- Inherent curiosity to understand technology and user motivations; proven ability to derive actionable insights from data (field, customer, competition) to influence buyer and seller behavior
- Thrives in a fast-paced, hyper-growth environment with a strong desire for continuous learning
- Demonstrated success working cross-functionally to meet shared revenue objectives, effectively balancing internal and external stakeholder needs
What the job involves
- As a Principal Product Marketing Manager at Red Canary, you will lead critical initiatives to increase awareness and adoption of our Security Operations platform, focusing initially on our rapidly evolving AI solutions and voice of customer program
- Reporting to the VP of Product Marketing, this strategic role involves leading cross-functional efforts across sales, marketing, customer success, partner, community, and product management to develop, execute, and refine our go-to-market strategy
- This includes messaging and positioning, content creation, sales enablement, product launches, campaigns, and other key GTM activities
- You'll develop and execute the go-to-market strategy for Red Canary's AI offerings by analyzing market trends and gathering feedback from various sources (analysts, customers, partners, stakeholders, internal teams)
- Craft compelling messaging and positioning to differentiate Red Canary in the market
- Collaborate with field leadership to optimize the customer journey, ensuring targeted and timely communication with prospects and customers
- Act as an internal advocate for customer needs, influencing go-to-market and product development
- Create customer-facing content (datasheets, presentations, videos, webinars, blog posts, case studies) to support marketing programs
- Work with sales enablement to produce sales tools, playbooks, and competitive analysis to drive opportunity and revenue
- Adapt direct messaging and campaigns into materials that support growth within channel and alliance partnerships
- Spearhead AI-focused product launches, including developing launch briefs and messaging, coordinating internal training, briefing external stakeholders, and supporting marketing program development
Application process
- The application deadline is June 5th, 2025
Our take
Red Canary is a leading provider of managed detection and response (MDR) services, dedicated to protecting organizations from threats across cloud workloads, identities, SaaS applications, networks and endpoints. The company offers advanced threat intelligence and 24/7 monitoring to help security teams reduce risks and respond effectively.
Recently the company introduced new features and updates to further enhance its services. The company expanded support to Amazon Web Services, Microsoft Azure, and Google Cloud Platform, and partnered with clients to modernize Security Operations Centers using Microsoft Sentinel, demonstrating Red Canary's commitment to improving security operations and maximizing existing security investments.
Red Canary's success is evident from its impressive client base and industry recognition. Protecting over 2.5M endpoints with a 99% threat accuracy and maintaining a customer satisfaction rating of around 99%. The company now plans to expand its impact to reach over 150,000 professionals through educational initiatives.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$81m
SERIES C
Apr 2019
$34m
EARLY VC
Total funding: $129.9m
Company benefits
- Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
- All new hires are eligible for benefits as of their first day
- Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
- Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses
- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US
- Full base pay to bond/care for your new child
Company HQ
Union Station, Denver, CO
Leadership
Brian Beyer
(CEO)Having studied at Purdue University, they worked as a Software Development Lead at Northrop Grumman and Solidyn for almost 4 years. They left Kyrus Technology in January 2014 to co-found Red Canary.
Chris Rothe
(CTO)They started their career as an IT Specialist, before spending over 3 years at Lockheed Martin as a Software Engineer and VP of Technology at Soidyn Solutions. Following 9 months at Kyrus, they co-founded Red Canary in January 2014.
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