Vice President of Growth Marketing, Seed
$225-260k
Equity is structured to match seniority and strategic impact, offering meaningful participation in the company’s long-term value
Probiotics for improving human and planetary health
Be an early applicant
Probiotics for improving human and planetary health
201-500 employees
Be an early applicant
$225-260k
Equity is structured to match seniority and strategic impact, offering meaningful participation in the company’s long-term value
201-500 employees
Company mission
To improve the health of people and the planet through pioneering the use of microbes and bacteria.
Role
Who you are
- Lead the DTC performance of Seed’s rapidly growing and profitable business, maximizing sustainable results over time
- Drive omni-channel sales through effective paid distribution, measurement, and frameworks while deepening Seed’s understanding of how to balance marginal returns and incrementality
- Drive further omni-channel sales through non-paid efforts across SEO, LCM, Referral, etc
- Derive impactful insights from creative testing and leverage them to continuously improve creative efficacy
- Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches
- Bring out the best in Seed’s existing talent while recruiting and developing new, world class talent
- Identify and deploy the best tooling and ways to leverage AI throughout Growth Marketing and beyond
- Develop and execute tests that drive impact and learnings across the business
What the job involves
- As the VP of Growth Marketing (reporting to the SVP, Growth) you will lead Seed’s Growth Marketing team into a new era of innovation and scale
- You will evolve Seed’s measurement into a robust balance of MMM, MTA, and LTA models with a heavy incorporation of marginal ROI and incrementality
- You will test and scale new channels while innovating existing ones. And you will unlock new audiences and performance through deep creative strategy
- All this will be done alongside the Growth Marketing team and close collaborators across Eng, Product, Creative, Marketing, Data, and more
- You are eager to make an impact, not only within our quickly growing business but within microbial science communication, all in the interest of advancing human and planetary health through accessible, science-backed solutions
- Proven track record of managing DTC businesses with revenues exceeding $200M+ and complex omni-channel distribution strategies
- First principles thinker with exceptional problem solving and strategic capabilities
- Exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines. You also have deep familiarity with attribution models, marginal returns, incrementality, and know when and how to deploy each most effectively
- Consistently discover new and impactful ways to optimize processes and bottlenecks, with a particular strength in being at the forefront of leveraging AI.Exceptional communication skills with Execs, peers, and employees throughout the organization, as well as with external partners and vendors
- Proven ability to recruit and develop world-class talent and put them in a position to be successful
- Collaborative leader who balances performance with shared ownership across the team and functions
- A “player-coach” with a mindset that no task is too big or too small - willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis
Our take
Seed Health is a microbial company that researches, develops and sells probiotic supplements to boost gastrointestinal, dermatological oral, pediatric and nutritional health.
The last decade has seen a renewed focus on probiotics, and gut health in particular, with scores of companies bringing supplements to market. However the efficacy of many of these are still shrouded in doubt, and lacking in insightful scientific research. Seed appears committed to upping (and setting) the standard. The company’s chief scientist, Dr. Gregor Reid, is a global authority in microbial sciences, having chaired the UN-WHO panel that first defined the term “probiotics”. On top of this, the company’s advisory board comes with a strong resume in microbiology, immunology, genetics, metabolomics, gastroenterology, pediatrics, environmental sciences and women’s health.
The next big step for Seed Health will be to rise above an already crowded marketplace while continuing R&D for new product categories, with a particular focus on AI applications. Substantial funding in 2021 alongside stable profitability and the fostering of groundbreaking partnerships with the likes of the Swiss Institute of Allergy prove it is turning heads in the science sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (1 round)
Apr 2021
$40m
SERIES A
Total funding: $40m
Company HQ
Financial District, Boston, MA
Leadership
Ara Katz
(Co-CEO & Co-Founder)Having started their career in film, they were in the Founding Team of BeachMint, before leaving in March 2016 to co-found Seed. They have served since as co-CEO, alongside various Advisory positions.
Raja Dhir
(Co-CEO & Co-Founder)They studied at the University of Southern California before co-founding Seed Health with Ara in March 2016. They have served with Ara as co-CEO since, and also founded LUCA Biologics in August 2019.
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