ATL Marketing Manager, KoRo
Office located in Schöneberg, Berlin
Non-perishable foods in bulk
Be an early applicant
Non-perishable foods in bulk
501-1000 employees
Be an early applicant
Office located in Schöneberg, Berlin
501-1000 employees
Company mission
To deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products.
Role
Who you are
- 3-5+ years experience in media buying or media management, focused on performance-driven ATL campaigns
- Proven track record in TV and OOH media buying, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP)
- Strong expertise in offline media (TV, OOH, Radio); experience with programmatic or digital channels is a plus
- Excellent negotiation skills and experience managing commercial agreements with media partners
- Analytical and data-driven, comfortable working with reports, analytics tools, and performance dashboards
- Highly organized, proactive, and hands-on; capable of driving projects from strategy to execution and independently developing media initiatives
- Experience in agency management and stakeholder collaboration
- Fluent in English; German is a plus
- You are based in Berlin or willing to relocate
- Channel-agnostic thinker, able to optimize campaigns across TV, OOH, Radio, and digital channels, planning along the full marketing funnel
- You are curious and innovative, constantly exploring new channels, formats, and approaches to improve reach, engagement, and ROI
What the job involves
- As our ATL Marketing Manager (m/f/d), you’ll take the lead in shaping and executing Koro’s above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns
- In this role, you’ll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition
- This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing
- You'll plan, execute, and optimize campaigns across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency
- Develop media plans balancing scale, quality, and cost efficiency
- Manage budgets strategically, ensuring cost-effective media investment and maximum ROI
- Lead negotiations with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements
- Evaluate and refine media performance using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement
- Think cross-channel and along the full marketing funnel to maximize integrated campaign effectiveness
- Monitor media market developments, including key players, pricing trends, and competitive opportunities, to identify optimization potential
- Coordinate with agencies to ensure delivery against KPIs, transparency, and continuous improvement
- Explore innovative channels and formats to extend reach and improve campaign outcomes
Application process
- Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!
Our take
KoRo (Korodrogerie), a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands, emphasising another unique selling proposition - sustainability. While fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy result in reduced packaging usage and lower emissions. This commitment to sustainability, combined with affordability, positions KoRo as a formidable player in the market, contributes to the brand's rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2025
$5.8m
SERIES C
Nov 2024
$40.5m
SERIES C
Total funding: $136.9m
Company HQ
Schöneberg, Berlin, Germany
Leadership
Florian Schwenkert
(CEO)Florian joined KoRo in 2020 as COO & MD, becoming Co-CEO in 2023 and CEO in 20234. Prior to this, he was the COO of Push! Founders.
Dr. Daniel Kundt
(CFO & MD)Daniel joined KoRo in 2021 as the Head of Finance, becoming CFO and MD in 2024. Previously, he was a Lecturer of Corporate Finance at The Berlin School of Economics and Law. He also spent nearly 4 years at PwC Deutschland in various roles, including Chief of Staff to the Managing Director and Assurance LEader Germany & Europe.
Steffani Busch
(COO)Prior to joining KoRo in 2025, Steffani was an Executive Director of Operational Excellence at FIEGE. She was also the COO of Westwing for over 2 years and the Head of Supply Chain Management, Fresh and Prime Now at Amazon for 2 years.
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