Content Marketing Manager, LeagueApps
$93-140k
Youth sports management platform
Be an early applicant
Youth sports management platform
101-200 employees
Be an early applicant
$93-140k
101-200 employees
Company mission
To help leaders bring youth sports to kids and communities everywhere.
Role
Who you are
- You’ve owned B2B content for 4–6 years (at least 2 of those in SaaS)
- You’ve created content that has directly contributed to pipeline (not just impressions or MQLs)
- You’ve worked closely with sales and/or CS teams before
- You’ve tested AI content workflows — and know how to blend scale + quality
- You’ve managed freelancers or cross-functional collaborators
- You’re comfortable editing fast and clearly (not just writing from scratch)
- You’ve built multi-format campaigns: whitepapers, landing pages, social, video, etc
- You use data to make decisions — but don’t wait forever to launch something new
- If you’re reading this and thinking “I don’t meet 100% of the requirements” - apply anyway
What the job involves
- At LeagueApps, content isn’t a support function — it’s a growth engine
- Our content drives GTM pipeline, sharpens how the market understands us, and shows up everywhere our buyers and customers interact with the brand: web, sales materials, events, social, video, and product communications
- We’re looking for a Content Marketing leader who can build on the momentum of 2024/2025 and take our 2026 priorities to the next level — with a heavy focus on thought leadership and founder-led storytelling, answer engine optimization (AEO), and partner/channel collaboration content
- You’ll help us tell the real stories of youth sports — and meet coaches, organizers, and partners where they are, with content that’s as useful and authentic as it is compelling
- This role blends strategy and hands-on execution: you’ll set the plan, create and ship high-impact assets, and collaborate deeply across Marketing, Sales, CS, Growth, and Product to turn content into measurable pipeline and durable brand trust
- Map content to pipeline: top-of-funnel → sales enablement → customer onboarding
- Work with GTM, Product, and CS to prioritize initiatives (example: new feature launch → case study → outbound one-pager)
- Identify content gaps based on customer feedback and competitor analysis
- Translate positioning into campaigns across owned and paid channels, particularly social media and video
- Manage the full editorial calendar (across blog, social, newsletter, sales collateral, video, and more)
- Partner with marketing and GTM teams to deliver high-quality content on tight timelines
- Write some pieces yourself (and/or edit ghostwriters + freelancers)
- Use AI tools (e.g. Jasper, Descript, ChatGPT) to scale output without sacrificing quality
- Distribute across multiple owned + partner channels (email, social, PR, web, events)
- Optimize for AI and search visibility — not just for rankings, but for actual conversion
- Repurpose long-form pieces into snackable assets for sales and customer success
- Track what’s working → test new formats regularly
- Align content with ABM campaigns for target accounts (you’ll have access to our ICP data and support from Sales)
- Track contribution to pipeline using CRM + attribution tools
- Partner with Sales to arm them with 1:1 content for high-value prospects
Our take
Youth sports teams need successful administration and management to thrive, requiring funding and payroll management, networking and scaling, and revenue generation programs. However, such organizations are commonly associated with an absence of technology, resulting in a lack of options for software platforms that help with such administrative tasks.
LeagueApps provides a customizable youth sports management platform to provide an all-in-one solution to aid any sports team's operations and growth. The software provides automation tools for payroll and financing, marketing and growth features, communication dashboards for player and parent retention, and bottom-line tools for revenue generation.
Whilst there are already generalized organization management platforms that youth sports teams can benefit from, LeagueApps has smartly recognized the need for customizable management tools designed to help sports teams. This approach hasn't gone unnoticed by investors, with the company recently receiving substantial funding which will propel its offerings even further.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$15m
SERIES B
Jun 2018
$1.8m
EARLY VC
Total funding: $43.2m
Company benefits
- Health and Wellness: Comprehensive medical and dental, gym and fitness subsidies, company sports teams
- Vacation: Generous paid time off policy
- Family Friendly: Generous parental leave for primary and secondary caregivers
- Community: Weekly All-Hands meetings with AMAs, bi-annual company offsites, social events
- Professional Development: Individual subsidy for continued learning and development (classes, certifications)
Company HQ
Gramercy Park, New York, NY
Leadership
Brian Litvack
(Co-Founder & CEO)Experience as General Manager and Founding Team Member of Sportsvite.com from 2006 to 2011.
Steve Parker
(Co-Founder & CTO)Experience as CTO and Co-Founder of Sportsvite.com from 2006 to 2010. Principal Consultant for OpenEvolve since 2004.
Salary benchmarks
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