Marketing Copywriter, Conductor
$60-79k
Monday to Thursday in-office
4+ days a week in office
Search & content intelligence platform
Open for applications
Search & content intelligence platform
501-1000 employees
Open for applications
$60-79k
Monday to Thursday in-office
4+ days a week in office
501-1000 employees
Company mission
To transform marketing into a force for improving people’s lives.
Role
Who you are
- Minimum of 3-5 years of copywriting experience, preferably in B2B tech or SaaS
- Portfolio demonstrating strong product writing and storytelling abilities
- Experience writing customer case studies and success stories
- Excellent project management and ability to handle multiple deadlines
- Understanding of SEO best practices and writing for web
- Ability to translate technical concepts into clear, compelling benefits
- Strong editorial judgment and attention to detail
- Collaborative mindset and excellent communication skills
- Thrives in a fast-paced environment, consistently meeting project deadlines while maintaining high-quality standards
- Flexible and able to work in a fast paced environment
- Asana proficiency a plus
- 4-year BA/BS degree
What the job involves
- We're seeking a talented Marketing Copywriter to drive late-stage conversions through compelling product narratives and customer success stories that resonate with our B2B tech audience
- In this role, you'll specialize in translating complex product capabilities into clear, persuasive copy that moves prospects from consideration to decision
- You'll craft high-impact materials that help potential customers validate their choice and understand the concrete value our solution delivers
- Write clear, engaging product copy for website pages, feature announcements, email campaigns, landing pages, and more by translating technical product capabilities into engaging and direct short-form copy
- Build and manage a robust pipeline of customer stories by proactively partnering with Customer Success, Sales, and Account Management teams to identify compelling customer wins
- Interview customers and craft compelling case studies and success stories that showcase real-world impact
- Translate customer stories into different mediums like slideware, social posts, and more to be distributed across channels
- Partner with channel owners to ensure customer stories are effectively distributed and accessible to internal teams for sales enablement
- Collaborate with product marketing, product management, and content leadership to ensure messaging consistency
- Create and optimize copy based on data insights and A/B testing results
- Review copy with a discerning eye, editing or rewriting as needed
- Keep up with the marketing industry and deeply understand Conductor’s market position and value
Our take
The internet is increasingly becoming a walled garden, with content and vital market intelligence hidden away on social media sites, gaming environments and apps. And with increasing regulaion in the data protection space such as GDPR, it can be harder for marketing teams to gain insight into what potential customers exist, and what they want.
Conductor exists to change that. Taking advantage of the power of search ("No one ever lies to a search engine", in the words of the company's CEO and co-founder), it utilises data from search traffic to help marketing teams build more effective campaigns. Able to help optimize search results, track keyword rankings and measure performance, it has led to doubling the rate of conversions and site traffic among its customer base, which includes the likes of Citibank, athenahealth and Canon.
With a record of substantial funding and growing revenue from its customer base, Conductor is continuing to invest in its technology, making strategic acquisitions to help it expand. For instance its acquisition of ContentKing allowed it to add real-time website auditing and monitoring to its platform, and its 2023 acquisition of Searchmetrics is aimed at accelerating its growth in Europe. As the SEO space enters a period of consolodation it seems that Conductor is well positioned to remain at the top of the search results.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2021
$150m
LATE VC
Oct 2017
$7m
SERIES D
Total funding: $216.6m
Company benefits
- Child Care & Parental Leave Benefits
- Health Insurance & Wellness Benefits
- Perks & Discounts
- Professional Development Benefits
- Retirement and Stock Option Benefits
- Vacation & Time Off Benefits
Company HQ
Midtown South, New York, NY
Leadership
Seth Besmertnik
(CEO)Previously CEO of LinkExperts (market leader in link building for Fortune 500 brands).
Jeremy Duboys
(Founder)With a BA in Media Studies, they went onto become a Founder for many companies such as Professional Taste Printing, Prinly/All Business Cards and most recently RxGo.com/Medication Discount Card LLC.
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