Head of Brand Marketing, Equip Health
Plus yearly bonus potential
Virtual treatment program for eating disorders
Job no longer available
Virtual treatment program for eating disorders
501-1000 employees
Job no longer available
Plus yearly bonus potential
501-1000 employees
Company mission
To provide eating disorder treatment that works to everyone who needs it.
Role
Who you are
- Bachelor's Degree or higher
- 10+ years of professional experience in a brand marketing role; healthcare and startup experience preferred
- Strong story-telling skills with high attention to detail
- Natural instinct and self-starter mentality
- A strong sense of ownership in your work and the company's health; ability to critically think through solutions to yield the highest quality impact
- A desire to work at a fast-growing health tech startup
What the job involves
- Equip’s Head of Brand Marketing & Communications will oversee the strategy and execution of all brand, creative, and communication marketing initiatives across audiences
- This role will be responsible for continuing to develop and champion Equip’s brand from vision to execution. Scaling Equip’s brand narrative includes owning the core brand philosophy, overseeing creative and content strategy across owned, paid and organic channel initiatives, and partnering closely with internal collaborators on external story-telling
- This role will oversee all brand marketing functions including creative, content, PR, alongside close collaboration with our Growth & B2B marketing teams. You will determine how we tell our story, mission, and the value we deliver across audiences
- Build multi-year vision and strategic plan for scaling Equip’s brand awareness and positioning across audience types
- Oversee the content strategy across audiences and channel types, informed by audience insights, creative learnings, and channel initiatives focus
- Own strategy and implementation of brand marketing processes, playbooks, and go to market execution
- Partner closely with Growth Marketing & B2B Marketing on campaign build- outs across creative, messaging, and positioning based on audience insights
- Collaborate cross-functionally across audience-facing teams (ie Admissions, Patient Experience, etc) to optimize engagement at each touchpoint of the patient journey
- Own KPI reporting of all brand metrics & insights, driving learnings and insights across the full marketing funnel
- Own brand marketing budget allocation and tracking across creative, content and PR
Our take
Eating disorders are common in the United States. Roughly 9% of the population, or 28.8 million people, will have an eating disorder in their lifetime. However, long waiting lists and one-size-fits-all approaches that usually do not involve the patient's support network lead to many people suffering without the help they need.
Equip Health provides virtual treatment programs for people with eating disorders, leading treatments with virtual five-person care teams consisting of a therapist, physician, peer mentor, family mentor and dietitian. The family mentor represents the company's Family Based Treatment method, which is designed to empower families to help loved ones overcome their eating disorders.
By holding all sessions virtually and including the family of the patient in their recovery, the company can increase accessibility to eating disorder treatment, reduce its cost, and help more people recover. The value of this proposition has seen Equip Health raise substantial funding, the latest of which is being channelled into growing the team to meet rising demand and expanding access through partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2025
$46.7m
LATE VC
Apr 2024
$35m
SERIES C
Total funding: $156.4m
Company benefits
- Work in ways that work for you - Flexible PTO & work hours
- Work from home – or close to it - Co-working space stipends
- Comfortably WFH - Home office tech stipend
- Take care of yourself and your most important people - 12 weeks of paid parental leave, short term & long-term disability
- Healthcare and more - Medical, Vision, Dental, HSA & FSA
- We invest in you - 401k program starting day 1
- Open feedback in every direction - Regular coffee with co-founders and ongoing 360 feedback
Company HQ
Carlsbad, CA
Leadership
Kristina Saffran
(Co-Founder & CEO)Co-founder and CEO of Project HEAL: Help to Eat, Accept and Live, from 2008 to 2019. Was also a Mental Health Advisory Board Member for Verily Life Sciences for 2 years.
Erin Parks, Ph.D
(Co-Founder & Chief Clinical Officer)Experience as Manager of the Pediatric Clinic for Eating Disorders at UC San Diego Health, where they are an Assistant Professor. Also Founding Operator of the Coalition Network.
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