Director of Agency & Strategic Partnerships, AppsFlyer
North America
$270-300k
OTE
3 days a week in office
Marketing analytics platform
Be an early applicant
Marketing analytics platform
1001+ employees
Be an early applicant
$270-300k
OTE
3 days a week in office
1001+ employees
Company mission
To empower marketers with all they need to succeed, grow their businesses, and innovate.
Role
Who you are
- 8–12+ years of experience in partnerships, business development, or revenue roles within SaaS, AdTech, or MarTech
- Proven track record of driving revenue through agency or partner ecosystems
- Strong experience working with:
- Agency networks (holdcos and independents)
- Commercial partner programs (marketplaces, incentives, co-sell motions)
- Highly commercial mindset with a focus on revenue outcomes, not just relationships
- Ability to operate as a field-oriented partner to Sales teams
- Experience building scalable and repeatable partner-driven revenue motions
- Strong executive presence and ability to navigate complex organizations and stakeholders
Desirable
- Marketing measurement, attribution, or analytics
- Omnichannel marketing (mobile, web, CTV)
- Agency ecosystem and operating models
What the job involves
- We are seeking a Director of Agency & Strategic Partnerships (in New York) to build and scale a high-impact partner ecosystem across agencies and strategic commercial programs. This role is responsible for translating partnerships into pipeline, deal acceleration, and closed-won revenue contribution
- Own and drive agency & partner-driven closed-won revenue contribution as the primary KPI
- Build and scale agency & partner-sourced and influenced pipeline across North America
- Define and execute a tiered agency strategy across holdcos (Publicis, Omnicom/IPG, WPP, Dentsu) and key independent agencies
- Establish and grow senior executive relationships across agency organizations
- Position AppsFlyer as a preferred measurement standard and strategic partner within agency ecosystems
- Lead agency roadshows, working sessions, and joint account planning
- Own and operationalize commercial partner programs within the broader AppsFlyer ecosystem (e.g., cloud marketplaces, media partner credits, success fees) to accelerate deal velocity
- Embed partners into enterprise deal strategy, especially high-value opportunities
- Maintain and leverage relationships with system integrators (SIs) to support deal execution and customer confidence
- Partner cross-functionally with Sales, Marketing, Product, and Customer Success to align partnership strategy with revenue goals
- Activate partners in GTM initiatives, events, and enterprise sales cycles
- Drive product adoption and upsell opportunities within existing accounts through partner engagement
- Provide feedback loops from partners into product and GTM strategy
Our take
Hundreds of billions of dollars are pumped into marketing and advertising by companies around the world each year. Understandably, marketers want insight into which ad campaigns are driving results, this is known as attribution.
AppsFlyer has positioned itself as the industry leader in the attribution market and is significantly larger than competitors like Adjust, Branch, and Kochava. It offers mobile attribution software that tracks and analyses the performance of marketing campaigns on mobile apps. Its platform evaluates $28 billion in ad spending every year.
Having done this for over a decade, AppsFlyer has amassed more than 12,000 customers including household brands such as Walmart, Nike, HBO, and NBC Universal. With 20 offices worldwide and a neverending carousel of partners, the company has a strong presence and strives to make a difference in the lives of the local community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2020
$210m
SERIES D
Jan 2017
$56m
SERIES C
Total funding: $293.1m
Company benefits
- Employee stock options - We believe you should own a part of what you’re creating. That’s why we offer every employee a stock option package
- Ongoing education - Bond with colleagues from around the globe. Immerse yourself in the products and innovations shaping the industry, and hone your skills and expertise through lecture series, global experience, and more
- Global Employee Exchange Program - Our GEEP Program invites employees to spend a month in one of our 18+ global offices
- AppsFlyer Cares - We take corporate social responsibility seriously. AppsFlyer Cares demonstrates our commitment to giving back to the community
- Health and wellness - Enjoy complimentary fitness classes, from yoga to TRX and more! We offer everything you need to nourish your mind, body, and soul.
- Health insurance - We offer every AppsFlyer employee a generous private health insurance package
- Vegan-friendly - We’re committed to environmental sustainability and support (and cater to) our employees who put it into action
- Balance - Flexibility is one of the key elements of success in the current world. We give our teams the freedom to choose the right balance for their lives
Company HQ
SoMa, San Francisco, CA
Leadership
Oren Kaniel
(Co-Founder & CEO)They worked as a Software Engineer for Intel and Avaya, and after 4 years at Veraz Networks he took an MBA at The Wharton School. They then co-founded AppsFlyer in April 2011, serving as CEO since.
Reshef Mann
(Co-Founder & CTO)Worked as a Software Engineer at Intel, SAP, Jajah and Xsights before co-founding AppsFlyer.
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