Senior Email Marketing Executive, Petlab

• The ideal candidate will have a passion for email marketing, a creative flair for design and copywriting, and a familiarity with Klaviyo
• Previous (min. 2 years) experience in Email Marketing – ideally in eCommerce/D2C
• Proficient with email marketing platforms, specifically Klaviyo
• Proficient in using Excel to provide in-depth analysis of our email performance, as well as our customer database
• Strong attention to detail and excellent communication skills
• Ability to work independently and as part of a team in a fast-paced environment
• A proactive and creative approach to problem-solving
• Proficiency in creating top-class emails - including design and copy - and a proven track record of improving KPIs through vigorous AB testing
• End-to-end email and campaign project management
• Good self-management and time-management skills

Desirable

• We are seeking an enthusiastic Senior Email Marketing Executive to join our small but ambitious CRM team, to scale and grow our Canada Store
• This position offers an excellent opportunity for someone looking to really grow their skills in email marketing within a dynamic team environment with a structured and transparent career path
• PetLab Co. is a vibrant, fast-moving, and customer-centric team that values and rewards high-performing players. It is an ideal place for candidates who are ambitious, hardworking, love animals, are looking to rapidly progress their careers, and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs!
• Build, QC test, and deploy all Email & SMS Campaigns & Flows in Klaviyo, ensuring timely and effective delivery of marketing communications
• Owning the revenue target for Canada, and actively contributing to the Canada CRM strategy
• Collaborate with the wider Email Marketing Team to establish correct audience segmentation, testing & goal codes, and sending rules
• Collaborate with the Design Team to brief and ideate new campaign templates
• Analyze email campaign performance metrics, and report back to the wider team, to optimize campaign effectiveness and drive continuous improvement
• Support the planning of the email marketing calendar
• Stay up to date with industry trends and best practices in email marketing (especially in Canada), incorporating new strategies and technologies as appropriate