Marketing Manager, GFK

Salary not provided

Salesforce

Hubspot

Wordpress

Hootsuite

Senior level

London

2+ days a week in office

AI-powered market intelligence & consulting

Job no longer available

AI-powered market intelligence & consulting

1001+ employees

B2BArtificial IntelligenceEnterpriseMarket researchConsultingBusiness IntelligenceData Analysis

Job no longer available

Salary not provided

Salesforce

Hubspot

Wordpress

Hootsuite

Senior level

London

2+ days a week in office

1001+ employees

B2BArtificial IntelligenceEnterpriseMarket researchConsultingBusiness IntelligenceData Analysis

Company mission

To discover new pathways to sustainable growth for our clients, our people, and our planet.

Job

Company

Role

Who you are

5+ years proven track record creating and managing marketing programs that have demonstrated tangible contribution to business results
University degree in Marketing, Business Administration or a related, relevant field
Experience in or with B2B business a must, ideally in Tech, SaaS, Consumer Industry or at a Marketing agency with relevant clients. Understanding of and interest in Insights industry, data and trends is key
Excellent written and verbal communication skills, ability to create marketing- relevant content from business input
Excellent understanding of and solid experience in digital marketing and social media. (preferably in a B2B context)
Native/excellent command of English is a must
Commercial affinity and data-driven mindset, with focus on the delivery of results in the form of client engagement, leads, Marketing ROI
Ability to adapt actions based on data, keeping a pulse on metrics
Ready and able to flex between strategic view and hands-on execution
Strong project management skills and understanding of how to manage the priorities of multiple stakeholders within an international matrix organization
Creative thinker, curious and ready to try new technologies and drive innovation
Open-minded and willing to incorporate other people’s point of view
Enjoys working in an international, cross-cultural environment
High affinity and experience with digital tools such as MS Office Suite, Wordpress, website metrics and marketing CRM/software tools

What the job involves

The Marketing Manager UK holds a key position within the EMEA marketing team and spearheads the development and implementation of our marketing strategy and activities across the business in UK, Ireland and the Nordics
Reporting to the Western Europe Marketing Leader and working in close collaboration with marketing, commercial and business stakeholders
You will be responsible for developing and implementing effective marketing and communication activities in line with the defined WE business and marcomm priorities
Supporting key areas of the business as well as for the local implementation of global/regional campaigns, with the geographic focus on UK, Ireland and Nordics
Own, plan and execute the marketing plan in UK, Ireland and the Nordics according to the regionally relevant solutions by leading the development and execution of client centric marketing programs, including relevant content, digital and social media campaigns and events
Partner closely with the countries` commercial and business leaders, understanding their business goals and objectives to create a marketing plan aligned with the regional business and marketing priorities
Collaborate with regional and global marketing and comms teams to jointly create and execute integrated marketing campaigns – content, digital, communication and event
Partner with commercial teams to identify, understand, and collaboratively develop opportunities and tactics to create Marketing Qualified Leads, nurture leads, and drive marketing influenced sales opportunities to underline Marketing ROI
Collaborate closely with the EMEA Communications, Digital and Content teams for best-in-class marketing activities and orchestrates activities on a country level
Live a results-oriented culture using and leveraging tools like Hubspot and Salesforce, MSD, Hootsuite and others
Partner with the Sales organisation and support them with content
Plan and manage the local marketing budget with focus on ROI aligned with the WE business and marketing plan

Salary benchmarks

Our take

GFK boasts a comprehensive suite of capabilities, including shopper behaviour tracking, emerging trend adaptation, total economic impact assessments and consultancy services. The company has continuously advanced and modernised its business model to remain a leading provider in today’s fast-paced, data-driven landscape.

A notable innovation from GFK is its decision support system, gfknewron, which aids in forecasting sales, setting prices and conducting scenario testing. This system exemplifies GFK’s commitment to providing advanced tools for data-driven decision-making.

In 2024, GFK sold its European Consumer Panel business to YouGov. This acquisition will allow YouGov to enhance its data capabilities and expand its market presence. Alongside this, GFK's successfully merged with NielsenIQ to poise themselves to create a global leader in consumer and retail data, accelerating GFK's growth and strengthening its market position.