Performance Marketing Specialist, Financial Times
Social Media, Business to Business
2+ days a week in office
Global business publication
Be an early applicant
Global business publication
1001+ employees
Be an early applicant
2+ days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- A passion for news and media, with a strong alignment to the FT’s values: integrity, ambition, curiosity, trust, inclusion, and subscriber focus
- 1-2 years of B2B social media experience (client or agency) in the planning, execution, and management of campaigns across LinkedIn, Twitter, Meta, YouTube, and TikTok
- Strong project management or organisational skills, with the ability to manage multiple projects and meet deadlines
- Knowledge of native editing suites within platforms like TikTok and Instagram Reels
- Proficiency in copywriting and the ability to build innovative content aligned with performance KPIs
- Analytical skills with experience using social listening and analytics tools
- A mentality that values trial and error and the drive to offer novel ideas and solutions
- A proactive attitude and ability to thrive in a fast-paced, collaborative environment
- A confident communicator and natural collaborator, with experience working in cross-functional teams
What the job involves
- As the Performance Marketing Specialist - Social Media (B2B), you will support the Digital and Performance Marketing team in the day-to-day planning, execution, and management of B2B social media campaigns
- These campaigns will span across a portfolio of events in various sectors such as banking, finance, healthcare, sports, and tech, and channels like LinkedIn, Twitter, Meta, YouTube, and TikTok
- You will be responsible for writing copy, crafting custom content, as well as analyzing and reporting on campaigns. You will be responsible for maintaining FT Live's social media standards and staying up-to-date with current trends, while sharing useful insights with other teams as needed
- Additionally, you will assist in A/B testing initiatives and adopt new technologies that support digital transformation
- Develop, implement, and coordinate all B2B social media campaigns on various platforms (LinkedIn, Twitter, Meta, YouTube, TikTok)
- Create tailored content, applying tools like Canva, Figma, Premiere Pro, and Photoshop Illustrator
- Conduct regular analysis and reporting on campaign performance, utilising Sprout Social and inputting data into Google Sheets
- Stay informed about FT Live social media standards, trends, policies, and effective strategies, and share updates with relevant parties
- Communicate with collaborators and customers about ongoing campaign performance and potential future prospects
- Collaborate with team members to ensure campaign plans are achievable and on track
- Support A/B testing initiatives to optimise campaign performance
Salary benchmarks
Our take
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Leadership
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Diversity, Equity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
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