Senior Product Marketing Manager, Xero
More information about location
Accounting software for small businesses
Open for applications
Accounting software for small businesses
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- You bring experience in product marketing, preferably within a SaaS environment, with a knack for translating technical features into customer benefits
- Demonstrating solid analytical skills, you can interpret market data to inform strategy and make evidence-based decisions
- Working with ambiguity is comfortable for you, and you approach complex problems with a creative, solution-focused mindset
- You possess excellent communication skills, capable of articulating compelling value propositions and influencing stakeholders across different regions
- Collaborating with cross-functional teams, including Product, Sales, and Enablement, is something you enjoy and excel at
- Knowledge of the payroll landscape or experience working in a global role across geographies would be a valuable addition to your skillset
- Apply even if your experience isn't a perfect match!
What the job involves
- As the Senior Product Marketing Manager for Northern Payroll, you will lead the development and growth of our payroll product within the UK and US markets
- You will act as a vital link between our Product and Go-to-market teams, translating product initiatives into tangible customer value that empowers small businesses and their advisors
- By bringing a holistic view of customer needs to the table, you will help ensure we deliver maximum value as efficiently and effectively as possible
- Your influence will shape product strategy through deep market analysis, competitor research, and a clear understanding of the landscape in the Northern Hemisphere
- By crafting compelling positioning and messaging, you will drive adoption and retention, ensuring our payroll solutions solve real problems
- You will play a crucial part in helping our customers streamline their operations, contributing to a stronger economy and changing the world of small business
- You will join the Global Marketing team, working closely with colleagues across the UK, the US, and other regions
- Success in this group relies on strong collaboration with Product Management, Design, and regional Go-to-market teams to release products efficiently
- We operate in a fast-paced environment where building trust, sharing insights across geographies, and aligning on commercial targets is essential
- Assessing market opportunities and understanding customer needs and pain points in the Northern Hemisphere to ascertain where Xero can win
- Developing and maintaining differentiated Customer Value Propositions and messaging frameworks that resonate with our target audience
- Leading high-impact Go-to-market programmes to ensure efficient product releases and communicating value to stakeholders
- Identifying and executing opportunities to grow product adoption, usage, and retention through research and analytics
Salary benchmarks
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
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