Senior CRM Manager, M-KOPA
Lifecycle & Retention
More information about location
Connected asset financing solutions
Be an early applicant
Connected asset financing solutions
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To make financing for everyday essentials accessible to everyone.
Role
Who you are
- 6+ years building and scaling CRM or lifecycle marketing - ideally in businesses where daily or weekly customer engagement drives retention and revenue
- Relevant backgrounds we're interested in: MVNO experience, super-apps with daily engagement models, mobile gaming with daily retention mechanics, prepaid subscription services, or B2C fintech/subscription businesses where high-frequency engagement drives the model
- You've built CRM systems, not just optimised them - whether migrating platforms (Mailchimp → Braze), designing journey architecture from scratch, or scaling programmes across markets
- You're hands-on in CRM platforms daily - personally building journeys in tools like Braze, CleverTap, MoEngage, Customer.io, or Iterable
- You think in business outcomes - your achievements mention LTV growth, retention revenue, upsell rates, renewal improvements - not just open rates or engagement metrics
- You run rigorous experiments - designing tests with clear hypotheses, control groups, and measurable success criteria
What the job involves
- We're actively recruiting another Senior CRM Manager from MVNO, super-app, mobile gaming, or high-frequency subscription backgrounds as we continue to scale our growing FinTech division at M-KOPA. You'll build and scale the growth systems that drive retention, upsell, and customer lifetime value for millions across Africa
- You'll design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent
- Build CRM from the ground up: Design and scale lifecycle programmes across 5 African markets (Kenya, Nigeria, Uganda, Ghana, South Africa) - working with proprietary data from millions of customers and a unique distribution model (30,000+ field agents + 300 telesales)
- Own retention and upsell outcomes: Your success is measured in LTV growth, retention rates, and upsell revenue - not just email metrics
- Go hands-on daily: Build automated journeys, design experiments, analyse results, and scale what works - this isn't a strategy-only role
- Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years (2022-2025)
- You'll own CRM strategy and execution end-to-end. Build automated customer journeys in CleverTap/Braze, run experiments on messaging and timing, analyse retention cohorts, and scale successful programmes across markets. Partner with Product, Commercial, and Operations teams to turn customer behaviour into growth opportunities
- Build and scale multi-channel lifecycle programmes: Design onboarding, retention, churn prevention, and upsell journeys across SMS, WhatsApp, push, and in-app messaging
- Design behavioural trigger-based upsell systems: Move customers from entry products (smartphones/e-bikes) to higher-value bundles (digital loans, insurance, device protection) based on payment behaviour and engagement signals
- Run rigorous experiments: A/B test messaging, timing, incentives, and offers with clear hypotheses and statistical rigour - then turn wins into repeatable playbooks
- Own retention economics: Track and optimise LTV, cohort retention, renewal rates, and upsell performance - translating insights into action
- Scale what works across markets: Turn successful experiments into documented frameworks that enable teams to execute growth initiatives across 5 African markets
- Tech Stack: CleverTap, Braze, MoEngage, or similar
- Analytics: Mixpanel, Amplitude, Looker
- Channels: WhatsApp, SMS, push, in-app messaging, telesales
Our take
M-KOPA is an asset financing company in East Africa, that provides solar energy solutions to under-served households. The company offers a pay-as-you-go model, allowing customers to access solar products like panels and batteries without upfront costs.
M-KOPA's impact reaches far beyond its innovative financing model. By allowing households to have access to sustainable energy solutions, the company has helped improve overall living conditions for its customers. The widespread adoption of solar products has significantly reduced dependence on fossil fuels, resulting in lower carbon emissions and a cleaner environment.
M-KOPA's robust funding includes debt financing from the U.S. International Development Finance Corporation, which aims to develop digital connectivity in Kenya. On top of this, a substantial, sustainability-linked 2025 debt financing round will help grow M-KOPA's smartphone products and ramp up market expansion, whilst promoting an environment and social benefit approach to asset financing. The company, then, is a driving force in ensuring sustainable energy access for millions across Africa and beyond.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Nov 2025
$160m
SERIES F
May 2023
$55m
LATE VC
Total funding: $358.1m
Company benefits
- Private health and life insurance
- Remote and flexi working
- Free meals in office
- Fun and collaborative facilities
- Career development opportunities
Company HQ
Westminster, London, UK
Leadership
Jesse Moore
(Co-Founder & CEO)Previously served as the Director at GSMA and Signal Point Partners.
Chad Larson
(Co-Founder)Current CEO of Kopo Kopo and an Advisor at Blue Haven Initiative and KawiSafi Ventures. Previously worked at the Bank of America for 10 years in multiple roles, including Principal and Head of Structured Municipal Products.
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