Marketing Performance Analyst, Atlas
Human Experience Management Platform For Managing Global People Operations
Open for applications
Human Experience Management Platform For Managing Global People Operations
1001+ employees
Open for applications
1001+ employees
Company mission
To simplify global expansion - everything from Global HR Compliance, Benefits Administration, Payroll to Visa & Mobility services.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field
- 4-6 years of experience in marketing analytics, growth marketing, or revenue operations—preferably in B2B SaaS or HR tech
- Strong experience with HubSpot (or similar CRM/marketing automation platform), Google Analytics, and Excel
- Familiarity with data visualization tools (e.g., Looker, Power BI, Tableau) and the ability to collaborate with data teams (Including agency partners) to create a full marketing impact story
- Strong grasp of B2B funnel metrics (TOFU, MOFU, BOFU), attribution models, and KPIs such as CAC, LTV, and ROI
- Experience analyzing performance across paid media (LinkedIn, Google Ads), SEO, content, and email marketing campaigns
- Comfortable working in a fast-paced environment and making recommendations based on incomplete or evolving data
- This position description may not describe all duties, responsibilities, and skills associated with this position. It is intended to portray the major aspects of the job. Other duties or skills may be required
What the job involves
- We’re looking for a data-driven Marketing Performance Analyst to join our high-growth team
- This role, reporting to the VP of Global Growth Marketing, is pivotal in helping us understand and improve the performance of our marketing initiatives across the funnel—increasing quality lead volume and decreasing CAC
- 1. Own reporting & dashboards: Build and maintain dashboards in HubSpot, Google Analytics, and BI tools (e.g., Looker, PowerBI) to track key metrics like MQLs, CAC, ROI, conversion rates, and channel performance
- 2. Funnel performance analysis: Analyze marketing funnel health across channels and lifecycle stages to identify drop-off points, optimize conversion paths, and recommend actions for improving lead quality
- 3. Campaign performance optimization: Partner with campaign owners to design ways to measure A/B tests, paid and organic campaign effectiveness, and help allocate budget based on performance insights
- 4. Attribution modeling: establish a multi-touch attribution model to inform marketing mix decisions and executive reporting
- 5. Cross-functional collaboration: Work closely with growth, product marketing, and sales operations to align on KPIs, surface insights, and improve end-to-end lead-to-revenue reporting
Application process
- This role will be subject to a background check under local law after an employment offer has been made. Employment may be subject to results. In addition, references may be requested at the final stage of the process
Our take
The HR department is core to a business' success, yet many companies have still been using Professional Employer Organisations (PEO) to help them. PEOs use a host of third parties to execute their services, so customers are lost in the web of endless admin processes and email chains. This procedure slows the process right down to where no-one is happy. Atlas was established to own the entire HR process, completely bypassing third parties that cost time and money.
Atlas has its own legal entities in over 160 countries, providing the HR infrastructure that enables companies to expand their businesses. Each company has a committed partner that truly gets to know and understand the business and can offer real time solutions. Atlas boasts of its solutions being able to seamlessly integrate with current systems regardless of technologies of organisation size.
In 2022, Atlas launched what it calls it's Human Experience Management (HXM) platform, built to help cement its place as the number 1 Direct Employer of Record (EOR). The company has raised hundreds of millions of dollars in funding and expanded across 6 continents with offices located in 18 countries, highlighting its success so far.
Steph
Company Specialist at Welcome to the Jungle
Insights
50% employee growth in 12 months
Company
Company benefits
- Opportunity to work in a fast-growing organization with the ability to make a quick impact
- Allow your inspirational ideas to come to life in a highly creative and executional environment
- Ability to work in an organization with over 40 nationalities all over the world, which embraces diversity, inclusion, and belonging at its core
- The opportunity to challenge in a high performing organization and leave each day knowing you have made an impact
Company HQ
Chicago Loop, Chicago, IL
Leadership
Rick Hammell
(Founder & Chairman of the Board)Former Vice President and Director of HCBR Group, Inc.
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