Marketing Manager, Whatnot
$125-165k
+ Equity
Live stream platform & marketplace for collectibles
Open for applications
Live stream platform & marketplace for collectibles
501-1000 employees
Open for applications
$125-165k
+ Equity
501-1000 employees
Company mission
Whatnot missions is to enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- 6+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools
- You have expertise in onsite or in-app marketing campaigns with a proven ability to drive conversions of campaigns, including the ability to conceptualize and produce campaigns
- You have experience at a high-growth startup, marketplace, or creator-focused platform
- You have experience and a passion for working directly with influencers and creators
- You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
- You're immersed in internet culture and excited to dive deep into the inner-workings of your category’s community
- You’re data-driven and have experience tracking growth KPIs and monitoring the success of marketing programs
- You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed
- You have a passion for creator communities and/or existing Whatnot product categories (e.g., collectibles)
- Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles, or New York hubs
What the job involves
- As a Marketing Manager at Whatnot, you live and breathe your category
- You understand the customer profiles better than anyone else
- You are an expert in what drives customer acquisition and retention with enthusiasts in your category
- This role is responsible for growing category demand by devising campaigns that generate buzz and drive conversion
- These campaigns include digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content
- Own buyer acquisition in your vertical, devising campaigns and events that generate community buzz and grow demand for the category on Whatnot
- Own the end-to-end planning and execution of product release campaigns, on-platform events, and other community moments across multiple channels
- Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
- Partnering with the social team to develop and execute the social media strategy for your category, including managing a social calendar and advising on content around tentpole campaigns
- Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution
Our take
The collectible toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectible toys, some of which are rare and can cost thousands of dollars, and has also expanded to sports cards.
The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.
The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
54% employee growth in 12 months
Company
Employee endorsements
Hard working team
"Everyone here puts in the work. It's refreshing to work on a team where everyone is carrying their weight and lifting each other up. The work ethic..."
Funding (last 2 of 6 rounds)
Jul 2022
$260m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $484.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Full-time Whatnauts receive equity, a WFH stipend to support your remote workspace and a monthly stipend to dogfood the app.
- Recharge: Flexible Time Off policy, holiday week off at the end of year, and paid parental leave after 1 year with us.
- Flexibility: Remote-first work culture. We provide a working environment where you're in charge of your time and schedule.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be nice
Company HQ
Marina del Rey, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
Salary benchmarks
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