Content Marketing Manager, Personio
Benelux
+ pre-IPO equity
More information about location
2-3 days a week in office
Intelligent HR platform for SMEs
Job no longer available
Intelligent HR platform for SMEs
1001+ employees
Job no longer available
+ pre-IPO equity
More information about location
2-3 days a week in office
1001+ employees
Company mission
Personio is an intelligent HR platform that helps organizations unlock the power of people
Role
Who you are
- If you’re looking for an opportunity to lead the creation of best in class content, whether it’s written, video production, print, keynotes, webinars or podcasts, focussed on our local market, then this could be the role for you!
- You are a native Dutch speaker and fluent in English
- You have 5+ years of experience in content marketing and writing, preferably within a tech or fast-paced environment
- You have a proven track record of producing high-quality content that engages audiences and drives conversions
- Experience with SEO best practices, content optimisation tools and AI for Content Production is a plus
- You have an entrepreneurial mindset and a passion for storytelling
- You are detail-oriented, with excellent proofreading and editing skills
- Experience with content marketing automation tools (HubSpot, etc.) is a bonus
- Familiarity with the Dutch HR landscape and market trends is a plus
- A strong track record of success in implementing organic content marketing strategies
What the job involves
- We're looking for an experienced Content Marketing Manager,, to join our dynamic team and play a key role in propelling our Benelux operations forward
- Develop and execute a content strategy for the Benelux region, aligned with overall marketing objectives
- Craft compelling and informative campaigns & content (written, physical, video, audio) that resonates with our target audience
- Support our SEO efforts with all the content we create to ensure content discoverability in organic search
- Leverage AI-powered content creation tools to streamline content production and maintain a consistent publishing schedule
- Manage and measure the effectiveness of content marketing campaigns through key metrics (website traffic, leads generated, conversion rates)
- Collaborate with the sales team to understand their needs and provide them with content that supports their lead generation efforts
- KPIs (Key Performance Indicators)
- Increased brand awareness and market share within the Benelux region
- Growth in organic website traffic and leads generated
- Reduction in CAC payback period through effective content marketing strategies
- Improved conversion rates from content marketing efforts
- Positive feedback and engagement metrics on content pieces
Our take
Personio was set up to automate and simplify HR tasks with a single software. This means reducing admin and accelerating efficiency with data and processes seamlessly integrating with each other.
What sets Personio apart from its competitors is the fact that its solution covers all the core HR processes that are key to every company’s success and can be performed in one place. This gives HR professionals the time and energy to focus on more strategic topics like talent development and employer branding. Personio has over 15,000 customers, among which are 1.5 million employees using its software.
With substantial funding from multiple investors, Personio is focused on growing the tools it offers as well as expanding into what they describe as “people workflow automation". With 1.7 million small and medium-sized businesses still stuck in the spreadsheet era, Personio will deliver even more value to businesses in years to come.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Aleena, Software Engineer
Our mission
Empower people with AIInsights
21% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$200m
Series E
Oct 2021
$270m
Series E
Total funding: $724.2m
Company benefits
- Competitive compensation package that includes salary, benefits, and pre-IPO equity
- We love to celebrate our success and spend time together at Personio with regular company and team events like local summer sessions and local year-end celebrations.
- Choose between multiple sustainable transportation options, like a subsidised bike lease or monthly transit ticket
- Invest in your retirement via the Personio Pension Scheme, including a Personio contribution
- 1 Impact Day you can use to have an impact on the environment and society – one for an individual project of your choice and one for a company-wide initiative
- We follow an office-led, remote friendly working model, including opportunities to work from home and international locations. Many of our teams have designated days for gathering in the office to enhance collaboration and foster a sense of community.
- Receive generous family leave, child support, mental health support, and sabbatical opportunities
Company values
- Exceed Customer Expectations - We anticipate, prioritize, and solve for the needs of our customers
- Deliver Exceptional Results - We dream big and move with urgency to make great things happen
- Elevate One Another - We work together as trusted partners to amplify our collective impact
- Care to Challenge - We care personally and challenge directly to unlock our full potential
- Ignite Positive Momentum - We embrace the challenge with a positive mindset and celebrate our wins together
Articles
Leadership
Hanno Renner
(Co-Founder & CEO)Also co-founded Feedbackme in 2015 and is a member of the "Advisory Board of the Young Digital Economy".
Jonas Rieke
(Co-Founder & COO)Maria Angelidou-Smith
(Chief Product & Technology Officer)Named to Business Insider’s 100 People Transforming Business in 2020.
Lenke Taylor
(Chief People Officer)Leading people-centered vision and teams to build global companies.
Philip Lacor
(Chief Revenue Officer)About I am passionate about building B2B SaaS companies and driving hyper growth.
Birgit Haderer
(Chief Financial Officer)20+ years of experience in developing and executing strategies in various industries in both Germany and the USA, with a strong technology focus.
Naman Khan
(Chief Marketing Officer)Data driven, user focused and able to grow product categories across both product lead & sales lead GTM models.
People progressing
Alexander began his journey with us as a student intern in 2020. His progression from Sales Development Representative (SDR) to Account Executive highlights how you could grow at Personio.
Head of Payroll Sales at Personio, Europe's leading all-in-one HR software platform for small and medium-sized organizations.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Personio
- Our Count Me In DEI survey is designed to measure our progress towards our DEI goals and identify gaps and improvement areas to inform our planning of future initiatives.
- Our Diversity Committee ensures all communities have an equal voice in everything we do and includes representation from our six Employee Resource Groups (ERGs). We build inclusion through monthly educational sessions, empowerment programs, and celebrations that promote awareness and allyship.
- Supporting and uplifting women in tech is one of the most impactful ways to drive positive change. Building on our 2023 initiatives, we have continued these efforts and introduced additional programs, maintaining our commitment to long-term progress as we move through 2024 and beyond.
- To find out more about Personio’s commitment to diversity and inclusion to ensure we are a company where everyone can embrace their uniqueness, visit our page https://www.personio.com/about-personio/diversity/
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